Head of Organic Growth
At EF Language Abroad, we believe that the world becomes a better place when people strive to understand one another. Since 1965, we have empowered millions of students to discover new locations, embrace diverse cultures, and gain fresh perspectives. Through immersive short-term and long-term language courses and programs offered in the countries where the languages are spoken, our global staff helps students develop the language skills they need to achieve their dreams.
Are you ready to take on a dynamic role in a truly international environment? As the Head of Organic Growth, you will architect and execute a cutting-edge organic marketing strategy that encompasses SEO, AEO, GEO, social search, and organic amplification initiatives. Your leadership will play a critical role in advancing EF’s mission of driving student enrollment through traditional and AI-era search and discovery channels across over 40 markets and seven languages.
Your Key Responsibilities
Strategic Leadership
- Own the global strategy for organic search and AI visibility, encompassing SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and organic social search.
- Deliver technical architecture, multilingual search strategy, Core Web Vitals, and structured entity-first content for 40+ country domains and 7 languages.
- Ensure EF is cited, quoted, and recommended on leading AI and search platforms such as Google, ChatGPT, Gemini, Perplexity, TikTok, YouTube, and more.
- Build content architectures and global guidelines that empower local teams to execute with consistency and impact.
- Stay ahead of trends in search, social, and AI while adapting quickly to algorithm and platform shifts.
Team & Cross-Functional Leadership
- Manage and develop a team of 6–8 specialists (SEO, content, technical, social search).
- Collaborate closely with Paid Media, CRM, Creative Studio, and Hub Managers to ensure organic growth is integrated with wider acquisition goals.
- Cultivate a culture of experimentation, using prompt engineering, citation tracking, and social search A/B testing to keep EF ahead of the curve.
Content, Signals & Authority
- Drive an entity-first content strategy, shaping content clusters for both human audiences and AI-driven platforms.
- Champion E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and entity recognition across all organic channels.
- Synchronize global blog, video, social, and PR efforts to maximize unified entity signals instead of siloed outputs.
- Own organic social strategies for TikTok, YouTube, Instagram, and emerging search-first platforms—amplifying user-generated content and Ambassadors as structured, discoverable signals.
Performance & Measurement
- Set and report on organic KPIs—traffic, leads, enrollment contribution, citation share of voice, and adoption of global frameworks by local markets.
- Build attribution dashboards that integrate organic search, social listening, and LLM (large language model) citation data for executive visibility.
- Utilize social listening to surface keyword trends, student questions, and competitor insights for ongoing optimization.
What We Are Looking For
Required
- 10+ years of experience in organic marketing with proven expertise in SEO, GEO, AEO, and social search on a global scale across multiple markets and languages.
- A track record of driving significant business outcomes through organic discovery in complex and research-intensive industries.
- Direct, hands-on experience optimizing for AI-driven search (Google SGE, ChatGPT, Perplexity, etc.), not limited to traditional SEO.
- Expertise in social search, driving discovery and engagement on platforms like TikTok and YouTube.
- Experience managing and developing specialist organic teams.
- A commercial mindset: connecting organic strategy and KPIs directly to revenue and enrollment outcomes.
- Strong communication and stakeholder management skills at all organizational levels.
Preferred
- Industry background in education, travel, or high-consideration B2C verticals.
- Familiarity with prompt engineering, vector databases, or LLM optimization.
- Multilingual capabilities—content is produced in English, Spanish, French, German, Italian, Japanese, and Korean.
- Experience developing content and citation frameworks leveraged by decentralized, local teams.
What EF Offers
- Discounts on EF programs for staff and their friends and family.
- Free access to EF Hello: a premium language learning app.
- Tuition reimbursement for continued education.
- Referral bonus for all referred staff hires.
- Discounts with our global hotel and travel partners.
- 15% off our on-site Kita.
- Swiss Travel Halb-tax reimbursement.
- And much more.
At EF Language Abroad, we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen connections among people globally. Ready to shape the future of education marketing? Apply online using the form below.
About EF Education First
At EF, we believe that the world is better when people strive to understand each other. Since 1965, we have assisted millions in exploring new places, experiencing diverse cultures, and learning about the world and themselves. Our culturally immersive education programs—focusing on language, travel, cultural exchange, and academics—transform dreams into international opportunities.
By joining EF, you become part of a multicultural and diverse community operating across hundreds of schools and offices in 50 countries, united by a shared mission of opening the world through education. No matter who you are or what you are passionate about, we welcome you to bring your true self to work every day. EF proudly stands as an equal opportunity employer committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.