Head of Organic Growth
At EF Language Abroad, we believe that the world is a better place when people strive to understand each other. Since 1965, we've empowered millions of students to explore new locations, absorb diverse cultures, and gain fresh perspectives. Our immersive language courses and programs span various languages in the countries where they are spoken. Together, our global staff helps students develop the language skills necessary to achieve their dreams. Are you ready for a dynamic role in a truly international environment?
As the Head of Organic Growth, you will spearhead the design and execution of an innovative organic marketing strategy that encompasses SEO, AEO, GEO, social search, and organic amplification initiatives. Your leadership will be vital to EF’s mission of enhancing student enrollment through both traditional and AI-driven search and discovery channels across 40+ markets and 7 languages.
Your Key Responsibilities
Strategic Leadership
- Own the global strategy for organic search and AI visibility, covering SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and organic social search.
- Deliver technical architecture, multilingual search strategy, Core Web Vitals, and structured entity-first content for 40+ country domains and 7 languages.
- Ensure EF is cited, quoted, and recommended on leading AI and search platforms such as Google, ChatGPT, Gemini, Perplexity, TikTok, YouTube, and more.
- Build content architectures and global guidelines that empower local teams to execute with consistency and impact.
- Stay ahead of trends in search, social, and AI, adapting swiftly to algorithm and platform changes.
Team & Cross-Functional Leadership
- Manage and develop a team of 6–8 specialists in SEO, content, technical aspects, and social search.
- Collaborate closely with Paid Media, CRM, Creative Studio, and Hub Managers to ensure organic growth aligns with broader acquisition goals.
- Cultivate a culture of experimentation, utilizing prompt engineering, citation tracking, and social search A/B testing to keep EF at the forefront of the industry.
Content, Signals & Authority
- Drive an entity-first content strategy, shaping content clusters for both human audiences and AI-driven platforms.
- Advocate for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and entity recognition across all organic channels.
- Synchronize global blog, video, social, and PR efforts to maximize unified entity signals, avoiding siloed outputs.
- Own organic social strategies for TikTok, YouTube, Instagram, and emerging search-first platforms, amplifying user-generated content and Ambassadors as structured, discoverable signals.
Performance & Measurement
- Establish and report on organic KPIs—traffic, leads, enrollment contribution, citation share of voice, and adoption of global frameworks by local markets.
- Create attribution dashboards that integrate data from organic search, social listening, and LLM (large language model) citations for executive visibility.
- Utilize social listening to identify keyword trends, student inquiries, and competitor insights for ongoing optimization.
What We Are Looking For
Required
- 10+ years in organic marketing with proven expertise in SEO, GEO, AEO, and social search at a global, multi-market, multi-language scale.
- A strong track record of driving significant business outcomes through organic discovery in complex, research-intensive industries.
- Direct, hands-on experience optimizing for AI-driven search (Google SGE, ChatGPT, Perplexity, etc.), as opposed to traditional SEO.
- Expertise in social search: driving discovery and engagement on platforms such as TikTok, YouTube, and next-generation environments.
- Experience managing and developing specialist organic teams.
- A commercial mindset that connects organic strategy and KPIs directly to revenue and enrollment outcomes.
- Strong communication and stakeholder management skills at all levels.
Preferred
- Industry background in education, travel, or high-consideration B2C verticals.
- Familiarity with prompt engineering, vector databases, or LLM optimization.
- Multilingual capabilities: content is produced in English, Spanish, French, German, Italian, Japanese, and Korean.
- Experience developing content and citation frameworks leveraged by decentralized local teams.
What EF Offers
- Discounts on EF programs for staff and their friends and family for all EF Programs.
- Free use of EF Hello: a premium Language Learning App.
- Tuition reimbursement for continued education.
- Referral bonus for all referred staff hires.
- Discounts with our global hotel and travel partners.
- 15% off our on-site Kita.
- Swiss Travel Halb-tax reimbursement.
- And much more.
At EF Language Abroad, we are committed to our mission of opening the world through education, harnessing the transformative power of language learning to foster connections among people across the globe. Ready to shape the future of education marketing? Apply online using the form below. Please note that only applications matching the job profile will be considered.
About EF Education First
At EF, we believe that the world is a better place when people strive to understand one another. Since 1965, we have helped millions of individuals discover new places, experience new cultures, and learn valuable lessons about the world and themselves. Our culturally immersive education programs—focusing on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you become part of a multicultural and diverse community operating across numerous schools and offices in 50 countries, all united by a shared mission: opening the world through education. Whoever you are, whatever your passions— we welcome you and encourage you to bring your unique perspective to work every day. EF is proud to be an equal opportunity employer, and we are committed to fostering inclusion and belonging across all dimensions of diversity.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. To learn more, visit https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.