Head of Offline Brand Activation

Your Responsibilities:

• Own the multi-layout windows toolkit, tailored by account and store tier, synchronized with our 4–6 week story cadence.
• Lead the coordination of POSM, in-store animation, and splash design.
• Build sell-in toolkits for new collections, including line sheets, look books, and B2B presentation decks.
• Design account-specific co-marketing materials for top wholesale doors, and spearhead trade show booth design along with B2B materials.
• Provide materials to our Global Ecom team for pure-play partner activation.
• Develop promotional mechanics stories and toolkits (% off, bundles) and lead the creation, distribution, and communication of GWP.
• Drive trade-driven activations that merge commercial big bets with offline execution.
• Adapt packaging layouts by market and product variant, coordinating print production based on designs from Brand Creative.
• Maintain a closed loop with Brand Creative: brief in, deploy out, and feedback learnings.
• Align with Marketing Planning & Orchestration regarding calendar and story-window timing.
• Collaborate with VM & POP Experience for in-store coherence and work with Digital Brand Activation for offline-to-online consistency.
• Lead, coach, and develop a team of three, establishing processes that enable a central team to deliver world-class toolkits at a global scale.

Your Ideal Profile:

• 8–12+ years of experience in Trade Marketing, Retail Marketing, Wholesale Marketing, or Brand Activation.
• Minimum of 3 years of people leadership experience (preferred).
• Bachelor’s or Master’s Degree in Marketing, Business Administration, Communications, or a related discipline.
• Experience in fashion, lifestyle, premium consumer goods, or retail industries.
• Strong background in wholesale and key account environments.
• Proven track record in deploying large-scale offline activation programs across multiple markets.
• Experience with windows, POSM, sell-in materials, packaging adaptation, and trade fairs.
• Demonstrated ability to connect activation activities with sales and brand performance.
• Experience working in international, matrix organizations.
• Fluent in English; proficiency in an additional European language is an advantage.
• Strong skills in Microsoft Office (Excel, PowerPoint, Word).
• Willingness to travel internationally to markets, trade fairs, and retail locations.
• Strong aesthetic judgment and sensitivity to brand values.
• A commercial mindset combined with operational excellence.
• Excellent stakeholder management capabilities.
• Strong project management and prioritization skills.
• A high level of ownership and accountability.
• A hands-on execution mindset.
• A passion for retail, customer experience, and brand building.
• A collaborative leadership style with strong coaching skills.
• The ability to balance creativity and execution in a fast-paced environment.

Apply online using the form below. Please note that only applications matching the job profile will be considered.