Head of Marketing / Head of Marketing

About KEMARO

Founded in Switzerland in 2016, KEMARO specializes in developing autonomous cleaning robots, cloud software, and artificial intelligence for industrial use. In 2018, we launched the K900, the world's first autonomous dry-cleaning robot tailored for industrial and logistics facilities. Today, KEMARO employs nearly 60 people at our headquarters in Eschlikon and continues to grow on an international scale. Our solutions empower companies in logistics, manufacturing, and industry to maintain clean, safe, and efficient operational areas.

Job Opportunity: Head of Marketing (m/w/d)

As we expand globally, we are looking for a Head of Marketing to shape our next growth phase. In this role, you will lead our marketing team across various domains, including Product Marketing, Demand Generation, Marketing Operations, and Events. Collaborating with our leadership team, you will define our marketing and go-to-market strategy, develop the team, and ensure that marketing makes a measurable contribution to business growth.

Your Tasks

• Go-to-Market Strategy:
  • Define KEMARO's global go-to-market strategy in close collaboration with Product, Sales, and the executive team.
  • Provide strategic direction across Product Marketing, Sales, and Marketing to ensure a consistent market approach.
  • Challenge and guide ICP selection, positioning, and messaging developed by the Product Marketing team.
  • Lead international market expansion and new market entries (e.g. US).
• Revenue & Demand Generation:
  • Define the demand generation strategy and ensure marketing delivers measurable pipeline growth.
  • Guide the team in developing integrated campaigns across digital marketing, partner marketing, events, and product marketing.
  • Optimize marketing investments and campaigns for commercial impact.
  • Manage the global marketing budget, allocating resources based on business impact and growth priorities.
• Partner & Agency Management:
  • Define and scale our global partner marketing strategy.
  • Empower our international partner network with effective marketing programs and assets.
  • Lead and manage external agencies across key markets for consistent execution and measurable business impact.
• Brand & Communications:
  • Strengthen KEMARO's global brand and thought leadership.
  • Ensure consistent messaging and compelling value propositions across all customer touchpoints.
• Leadership:
  • Lead, coach, and develop a growing team of marketing specialists, helping them excel in their disciplines while ensuring alignment with the marketing strategy.
  • Foster collaboration across Marketing, Sales, Product, and the executive team.
  • Act as a strategic partner to the CEO and CCO on marketing, go-to-market, and commercial growth.

Your Profile

The ideal candidate will possess:

• Proven experience in leading B2B marketing for complex products in technology, industrial automation, robotics, MedTech, or similar industries with long sales cycles and multiple decision-makers.
• A strong understanding of the full B2B marketing ecosystem, from go-to-market strategy to international market expansion.
• A deep comprehension of how technical products are commercialized and how Marketing, Sales, Product, and partners collaborate to drive business growth.
• Experience in leading and developing high-performing marketing teams, articulating a clear vision, and coaching specialists for success.
• The ability to switch seamlessly between strategic leadership and hands-on execution in order to create maximum business impact.
• A data-driven and commercially minded approach, measuring success by pipeline, revenue, and business impact, rather than marketing activities alone.
• A naturally curious attitude, with a passion for understanding customers, industries, and buying processes to define effective strategies.

We Offer

• A key leadership role in a fast-growing Swiss robotics company with global aspirations.
• Significant ownership and autonomy, along with the opportunity to shape both the marketing organization and KEMARO's growth journey.
• Participation in our PSOP (Phantom Stock Option Plan), allowing you to benefit from KEMARO's long-term success.
• A collaborative, international team culture with flat hierarchies and quick decision-making processes.
• Flexible working arrangements with up to 50% remote work after the probation period.
• Personalized learning and professional development opportunities.
• Regular team events and a culture founded on trust, curiosity, and continuous learning.

Interested?

Are you ready to help make the world cleaner and more digital? Apply online using the form below. Please note that only applications matching the job profile will be considered.