Head of Marketing & Communications
We are Schellenberg Wittmer, a leading internationally oriented Swiss business law firm. To strengthen our Business Services team, we are seeking an experienced, strategic, and hands-on professional to join us as the Head of Marketing & Communications.
This key role can be based in Geneva or Zurich, with regular travel to the other location. You will report to the COO and work closely with internal and external stakeholders. Your primary responsibility will be to oversee the overall marketing strategy and brand management, while coordinating all marketing and communication activities.
Your Responsibilities
Strategy, Leadership & Governance
- Overall accountability for all Marketing, Communications, and Business Development (MarComBD) initiatives across our offices in Zurich, Geneva, and Singapore.
- Build, lead, and continuously develop a unified international MarComBD team of eight professionals, fostering cross-office collaboration and efficient workflows.
- Manage the full MarComBD budget.
- Act as a trusted partner to senior leadership and key internal stakeholders across all offices.
Brand Management & Positioning
- Develop and execute integrated brand, marketing, and communications strategies across all channels (online and offline).
- Oversee corporate brand management and identity, ensuring consistent application across all markets.
Digital Transformation
- Drive and continuously advance digital transformation projects within the MarComBD function.
- Expand and strengthen the firm’s digital marketing capabilities across all offices.
- Lead the strategic use of digital channels to increase brand visibility, engagement, and performance.
- Identify, evaluate, and implement suitable digital tools and platforms in close collaboration with IT and external partners.
Communications & Public Relations
- Lead public relations activities in a highly regulated professional services environment.
- Drive improvements in internal communications, including the introduction of new communication tools, and conduct firm-wide communication training.
Business Development & Client Events
- Design and implement strategic business development initiatives across practice groups and offices.
- Oversee business development training programmes for junior professionals.
- Support partners and teams in strengthening client relationships and market presence by developing impactful business development event concepts aimed at clients and prospects.
- Oversee the planning and execution of client events, ensuring appropriate post-event follow-up to maximize relationship building and commercial outcomes.
Internal Event Management
- Lead and support internal events with HR, ensuring engagement, brand consistency, and alignment with firm goals.
Employer Branding & Talent Positioning
- Lead employer branding campaigns to increase brand awareness and strengthen the firm’s positioning among students and young professionals.
- Oversee employer branding initiatives in close collaboration with the HR team, ensuring alignment between corporate and talent branding strategies.
Your Profile
- Degree or advanced qualification in marketing, communications, or a comparable field.
- Several years of experience in a senior marketing role in a service industry, ideally in legal services or a related field.
- Experience in directing a team across various locations.
- Proven experience in leading and implementing digital transformation projects within MarComBD functions.
- Strong strategic mindset combined with hands-on implementation skills.
- Excellent written and spoken German and/or French and English.
- High-quality awareness, structured working style, and strong sense of ownership.
- Strong communication and organizational skills.
- Hands-on, service-oriented with the ability to work and adapt to various stakeholders with different needs.
We Offer
- Responsibility & Impact: A key role with direct influence on the firm’s brand and market presence.
- Development & Exposure: Close collaboration with senior management and continuous professional development.
- Attractive Working Conditions: Modern work environment, comprehensive benefits, attractive pension scheme, and health & sports offerings.
- Culture & Team Spirit: A professional, collaborative, and supportive working atmosphere.
Apply online using the form below. Only applications matching the job profile will be considered.