Head of Global Customer Activation / Head of Global Customer Activation

Join Our Team at Swarovski

At Swarovski, where innovation meets inspiration, our people aspire to explore, experience, and create. We are seeking a Head of Global Customer Activation to take on a rewarding role within a diverse team that challenges the status quo. Become a part of a truly iconic global brand and embark on a journey of learning and growth with us. We’re bold and inventive, unveiling astonishing creations like no one else. A world of wonder awaits you.

About the Job

Your main responsibilities may include but are not limited to the following:

• Define and lead the global newsletter and Direct Marketing (SMS, WhatsApp, etc.) channel strategy, ensuring alignment with the Central marketing calendar, commercial priorities, and strategic CRM objectives.
• Oversee end-to-end development and deployment of global Direct Marketing campaigns, taking full ownership of the global content and editorial calendar, along with the channel’s segmentation and smart-targeting personalization strategy.
• Drive regular campaign and revenue forecasting, utilizing insights and data to identify opportunities for improving channel effectiveness and guiding strategic decisions.
• Partner with Brand, Digital Marketing, eCommerce, GTM, and local markets to ensure newsletter integration within broader Brand and Commercial strategies.
• Lead market alignment with our key market, integrating local campaigns and aligning major brand moments within the newsletter channel.
• Head key strategic initiatives within the CRM Customer Activation Team, promoting the deployment and scaling of test use cases and AI usage within processes.
• Manage the CRM Activation Team budget, including PO creation, forecasting, and monthly invoice tracking.
• Oversee CRM activities, including communication, documentation, and training.

About You

We are looking for a unique and talented individual who possesses the following qualifications:

• Bachelor’s or Master’s degree, preferably in Business Administration, Marketing, Communications, or a related field.
• Demonstrated 5+ years of experience in a similar role within an international environment.
• Deep knowledge of CRM Marketing Automation tools; experience with Microsoft Dynamics 365 Marketing is a strong plus.
• Familiarity with global editorial calendar planning, segmentation, smart-targeting, and personalization strategies.
• Excellent analytical skills with a strong understanding of data-driven decision-making.
• Exceptional leadership and stakeholder management abilities, with a proven track record of driving cross-functional collaboration.
• Strong project management skills, with experience leading complex, multi-stakeholder initiatives.
• Fluency in English.

What We Offer

You can expect a range of benefits, including:

• Swarovski product discounts
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with a buffet

About Swarovski

Masters of Light Since 1895, Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, gemstones, Swarovski Created Diamonds, and zirconia, as well as jewelry and accessories, crystal objects, and home accessories.

Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sale in around 140 countries, employing more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage, deeply rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression. The philanthropic work of the Swarovski Foundation supports charitable organizations that bring positive environmental and social impact.

Swarovski is an equal opportunity employer. We empower our people to celebrate individuality and take pride in creating a workplace where everyone feels involved, respected, valued, connected, and heard—a place where anyone and everyone belongs. All employment decisions—including hiring, promotion, discipline, or discharge—will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the laws of the countries in which we operate.

Apply online using the form below. Only applications matching the job profile will be considered.