Head of Global Customer Activation / Head of Global Customer Activation

Join Our Team at Swarovski

At Swarovski, where innovation meets inspiration, our people are driven to explore, experience, and create. We are looking for a Head of Global Customer Activation, offering you a rewarding role within a diverse team dedicated to pushing boundaries. Be part of a truly iconic global brand and grow with us as we reveal astonishing experiences like no one else can. A world of wonder awaits you!

About the Job

Your main responsibilities may include, but are not limited to, the following:

• Define and lead the global newsletter and Direct Marketing (SMS, WhatsApp, etc.) channel strategy, ensuring alignment with the Central marketing calendar, commercial priorities, and strategic CRM objectives.
• Oversee end-to-end development and deployment of global Direct Marketing campaigns, exhibiting full ownership of the global content and editorial calendar, along with the channel’s segmentation and smart-targeting personalization strategy.
• Drive regular campaign and revenue forecasting, leveraging insights and data to identify opportunities for improving channel effectiveness and guiding strategic decisions.
• Partner with Brand, Digital Marketing, eCommerce, GTM, and local markets to integrate newsletters within broader Brand and Commercial strategies.
• Lead market alignment with our key market, ensuring local campaign integration and major brand moment alignment within the newsletter channel.
• Drive key strategic initiatives within the CRM Customer Activation Team, overseeing deployment and scaling up of test use cases and AI usage within processes.
• Manage the CRM Activation Team budget, including PO creation, forecasting, and monthly invoice tracking.
• Manage CRM activities including communication, documentation, and training.

About You

We seek a unique and amazing talent who brings the following qualifications:

• Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, or a related field.
• 5+ years of demonstrated experience in a similar role within an international environment.
• Deep knowledge of CRM Marketing Automation tools; experience with Microsoft Dynamics 365 Marketing is a strong plus.
• Experience with global editorial calendar planning, segmentation, smart-targeting, and personalization strategies.
• Excellent analytical skills with a focus on data-driven decision-making.
• Exceptional leadership and stakeholder management skills, with a track record of driving cross-functional collaboration.
• Strong project management capabilities, especially in leading complex, multi-stakeholder initiatives.
• Fluency in English.

What We Offer

You can expect a range of benefits, including:

• Swarovski product discounts
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with buffet

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, accessories, and crystal objects for home decoration. The Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sale in around 140 countries, employing over 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage, rooted in sustainability measures across the value chain, with an emphasis on circular innovation and championing diversity, inclusion, and self-expression.

We are an equal opportunity employer that celebrates individuality and prides itself on creating a workplace where everyone feels involved, respected, valued, connected, and heard. A place where anyone and everyone belongs. All employment decisions, including hiring, promotion, discipline, and termination, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the laws of the countries in which we operate.

Apply online using the form below. Only applications matching the job profile will be considered.