Head of Global Customer Activation / Head of Global Customer Activation

Join Our Team at Swarovski

At Swarovski, where innovation meets inspiration, our people are eager to explore, experience, and create. We are seeking a Head of Global Customer Activation to join our diverse team that is continually pushing boundaries. This is your chance to be part of a truly iconic global brand and to learn and grow with us. Here at Swarovski, we are bold and inventive, unveiling astonishing offerings that captivate the world. A world of wonder awaits you.

About the Job

Your main responsibilities may include, but are not limited to, the following:

• Define and lead the global newsletter and Direct Marketing (SMS, WhatsApp, etc.) channel strategy, ensuring alignment with the Central marketing calendar, commercial priorities, and strategic CRM objectives.
• Oversee the end-to-end development and deployment of global Direct Marketing campaigns, taking full ownership of global content and the editorial calendar, as well as the channel's segmentation and smart-targeting personalization strategy.
• Drive regular campaign and revenue forecasting, leveraging insights and data to identify opportunities to enhance channel effectiveness and guide strategic decisions.
• Partner with Brand, Digital Marketing, eCommerce, GTM, and local markets to ensure newsletter integration within broader Brand and Commercial strategies.
• Lead market alignment with our key market, facilitating local campaign integration and major brand moment alignment within the newsletter channel.
• Lead key strategic initiatives within the CRM Customer Activation Team, driving the deployment and scaling-up of test use cases and AI applications within processes.
• Manage the CRM Activation Team budget, including PO creation, forecasting, and monthly invoice tracking.
• Oversee CRM activities, including communication, documentation, and training.

About You

We are looking for a unique and talented individual who possesses the following qualifications:

• Bachelor’s or Master’s degree, preferably in Business Administration, Marketing, Communications, or a related field.
• A minimum of 5 years of demonstrated experience in a similar role within an international environment.
• Deep knowledge of CRM Marketing Automation tools; experience with Microsoft Dynamics 365 Marketing is a strong plus.
• Experience in global editorial calendar planning, segmentation, smart targeting, and personalization strategies.
• Excellent analytical skills and a strong understanding of data-driven decision-making.
• Exceptional leadership and stakeholder management skills, with a proven track record of driving cross-functional collaboration.
• Strong project management abilities, with experience in leading complex, multi-stakeholder initiatives.
• Fluency in English.

What We Offer

You can expect an array of benefits, including:

• Swarovski product discounts
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with buffet

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sale in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today, this legacy is rooted in sustainability measures across the value chain, emphasizing circular innovation, championing diversity, inclusion, self-expression, and the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Swarovski is an equal opportunity employer. We empower our people to celebrate individuality and take pride in creating a workplace where everyone feels involved, respected, valued, connected, and heard—a place where everyone belongs. All aspects of employment, including the decisions to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries in which we operate.

Apply online using the form below. Please note that only applications matching the job profile will be considered.