Company Description
Welcome to SMG Swiss Marketplace, a pioneering network of online marketplaces and a leading European digital company dedicated to simplifying people's lives with forward-looking products.
Job Description
We are seeking a motivated and data-driven Growth Marketing Manager to join our Automotive Marketing team, reporting to the Senior Customer Engagement Manager. In this role, you'll play a vital part in designing and executing personalized, multi-channel marketing campaigns that drive customer engagement and business growth. You’ll bring your marketing expertise, analytical mindset, and hands-on attitude to a fast-paced, collaborative environment where experimentation and continuous learning are at the core of everything we do.
What you'll do:
- Design and execute experiments to enhance key funnel metrics (acquisition, activation, retention).
- Build and optimize multi-channel lifecycle programs across email, push notifications, in-app messaging, and on-site interactions.
- Analyze performance data and user behavior to uncover insights and inform strategy.
- Collaborate closely with Product, Data, and Engineering teams to ideate and launch growth initiatives.
- Own and continuously improve segmentation, targeting, and personalization across various touchpoints.
- Utilize tools like Braze, Bloomreach, or similar to conduct scalable, automated campaigns.
- Continuously A/B test copy, channels, and workflows to enhance campaign outcomes.
- Develop dashboards and reports to monitor growth KPIs and assess campaign impact.
Qualifications
What you'll bring:
- 3+ years of experience in growth marketing, CRM, or lifecycle marketing.
- Strong analytical skills—fluent in data analysis, and comfortable with SQL and Excel.
- Proven track record of running growth experiments and optimizing marketing funnels.
- Hands-on experience with marketing automation platforms or Customer Data Platforms (CDPs) such as Braze, Bloomreach, Salesforce Marketing Cloud, etc.
- Experience in customer journey mapping and implementing personalized communication strategies.
- Proficient in cross-functional collaboration with Product, Tech, and Data teams.
- Organized and execution-focused — capable of managing multiple initiatives simultaneously.
- Excellent communication skills in English; proficiency in German is ideal (French or Italian is a plus).
- Curious, resourceful, and growth-minded.
Additional Information
Benefits you’ll love:
- 6 weeks of holidays (with the option to purchase up to 10 additional days).
- 40-hour work week (flexible schedule with a cap at 45 hours - We prioritize work-life balance).
- 4 months' notice following the probationary period.
- SBB Half-Fare Card available.
- 1st class travel between SMG sites in Switzerland.
- 18 weeks maternity and 6 weeks paternity leave (applicable in the event of adoption).
- Professional accident and supplementary insurance (100% covered by SMG).
- No designated office days (work from the location that suits you best).
- Access to an independent counseling center for personal and psychological support.
- Gender-neutral fair pay with clearly defined career profiles.
- Choice of hardware (Mac or Windows + monitor for home use).
- Choice of mobile phone (iPhone, Samsung, Pixel).
Apply online using the form below. Only applications matching the job profile will be considered.
About Us
SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and a cutting-edge European digital company that simplifies people's lives with innovative products. Our portfolio includes:
- Real Estate: ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI.
- Automotive: AutoScout24, MotoScout24.
- General Marketplaces: anibis.ch, tutti.ch, Ricardo.
- Finance & Insurance: FinanceScout24, moneyland.ch.
Founded in November 2021 by TX Group AG, Ringier AG, La Mobilière, and General Atlantic, we are committed to providing customers with the best tools to make informed life decisions.
Disclaimer
SMG Swiss Marketplace Group AG primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested assistance for particular roles. Submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.