About the Role
This position supports the GPD MCE Head of GI Strategy & Marketing and the GI franchise community across GPD by further developing the brand strategy and enabling LOC franchise success through:
- Embracing the MCE operating model and engaging in co-creation, best practice sharing, and execution and tracking of franchise priorities across LOCs.
- Supporting cross-functional alignment and leveraging resources, skills, and capabilities in LOCs as well as regional and global functions (e.g., Medical, PVA, DD&T, Finance).
- Driving bold growth for Entyvio—our #1 brand through FY25—by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients live life at full volume.
This role will pioneer and shape the future of NextGen Marketing for GI within MCE, bringing together content innovation, campaign operations (CampOps/Omni-Channel Engagement), invest-for-impact (I4I), and agency ways of working (AoR). Acting as a catalyst for transformation, the role will define and embed digital and business-oriented best practices that can be scaled across brands and LOCs.
By connecting these pillars under the NextGen Marketing umbrella, this role will not only strengthen Entyvio’s content and engagement strategy but also set the standard for how GI/MCE approaches marketing in the future—accelerating innovation, operational excellence, and competitive differentiation.
Guide the MCE TA teams (fit for purpose) in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team that brings together MCE team members, DD&T, and selected LOC representatives.
In parallel, the role will also be responsible for the GI Knowledge Management Hub and internal communication and community activation—ensuring the IBD community is inspired, aligned, and equipped with the right information at the right time through the right channels.
How You Will Contribute
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Portfolio & Brand Planning/Strategy
- Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands (Gastrointestinal & Inflammation: ~O¥ 3250 Net Sales by FY29).
- Hold knowledge about related GI diseases, treatment approaches, patient journeys, competition, brand strategy, and priorities.
- Champion Content Innovation and Knowledge Management, ensuring that Entyvio’s content is scalable, reusable, compliant, and impactful across LOCs—delivering a competitive edge, cost efficiencies, and personalized engagements that power the execution of our strategy.
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Content Strategy & Innovation
- Lead the content strategy for Entyvio, aligned with the brand roadmap and in close collaboration with DD&T, MCE GI team, and LOCs.
- Define how content is created, shared, reused, and delivered across MCE and LOCs—driving greater reuse, reducing duplication, and enabling more personalized and impactful HCP engagement.
- Drive adoption of new and existing tools (e.g., Aprimo, Shaman), embedding them into ways of working across MCE GI and LOCs.
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Content Lifecycle Excellence
- Refine key messages and claims ecosystems; maintain Entyvio’s Differentiator Table as the single source of truth.
- Ensure alignment of global claims libraries with brand strategy while enabling localized flexibility.
- Pilot and scale modular content solutions to improve reusability and speed to market.
- Simplify MLR processes, shaping tools like pre-checker to enhance accuracy and reduce rework.
- Leverage AI and data-driven insights to automate and personalize content production.
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Campaign Operations / Omnichannel Excellence (CampOps/OCE)
- Shape how omnichannel campaigns are planned, executed, and measured to ensure consistency, agility, and customer-centricity.
- Work closely with our OCE lead and the entire MCE GI team to inform and enable our OCE approach, ensuring that content innovation fuels personalized campaigns and customer journeys.
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Invest-for-Impact (I4I)
- Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.
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Agency Ways of Working (AoR)
- Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.
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Knowledge Management Hub (KMH)
- Define and prioritize KMH GI categories and content aligned with brand strategy and claims.
- Review and approve LOC submissions; drive adoption and engagement across TA and LOC networks.
- Ensure effective governance through operational working groups and quarterly TA calls.
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Internal Communication & Community Engagement
- Ignite the IBD community through clear, timely, and engaging internal communications.
- Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.
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Change Management and Ways of Working
- Lead or contribute to the co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model—ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
- Activate and embed the “GPD Way” of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
- Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub and reusable content frameworks.
Skills
- This role blends technological expertise, marketing acumen, a data-driven mindset, and change management skills—with a strong emphasis on understanding LOC needs and operations while championing new ways of working.
- The ideal candidate thrives in operational test-and-learn environments, demonstrates strong problem-solving skills, and excels at cross-functional collaboration and influence. Knowledge of IBD and Entyvio would be beneficial.
- While much of the work will focus on introducing and rolling out new solutions and tools, ongoing maintenance, evolution, and alignment with LOC market needs will also be critical.
- A critical skill for this role is the ability to embed technology-forward and AI-enabled approaches—leveraging agentic AI tools, automated content workflows, and advanced analytics to enhance decision-making, streamline operations, and personalize customer engagement.
- Knowledge of the EUCAN/GEM healthcare landscape, including how to successfully commercialize assets, evolving trends, and regulations.
- Experience in TA-aligned franchise teams.
- Prior commercial launch experience at the LOC, regional, or global level.
- Familiarity with the formulation of brand and franchise strategies and understanding how these translate into operational priorities.
- Experience generating marketing content for LCM activities (e.g., population expansion, pediatric launch).
- Strong ability to connect across the GPD organization through listening, collaborating, and inspiring trust-based partnerships with MCE.
- Demonstrated passion, drive for results, and determination to make a positive impact for patients, GPD, and Takeda globally.
- Skilled in navigating decision-making processes in a complex organization.
- Ability to analyze and synthesize business and financial performance.
To apply for this exciting opportunity, apply online using the form below. Please note that only applications matching the job profile will be considered.