Sazerac Company Overview
Build your career at Sazerac! With nearly 400 years of rich history, Sazerac Company has flourished as an independent, American family-owned enterprise with operations both in the United States and around the globe. Since the 2000s, Sazerac has consistently achieved double-digit growth each year! We produce and market some of the most award-winning bourbons and whiskeys worldwide, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, we proudly own a diverse array of popular spirit brands such as Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Company/Location Overview
Lucerne, Switzerland (Hybrid working model)
Job Description/Responsibilities
The Global Sales Strategist for the BuzzBallz Business Unit will be the key leader responsible for ensuring commercial readiness as we launch and scale our presence in global markets. This role supports the Global Markets Director in defining the Global playbooks for selling strategy and merchandising while closely collaborating with and overseeing local teams to tailor strategies for their respective markets.
This position demands global insight, strong organizational skills, and strategic agility to uphold high standards of execution, speed to market, and effective problem-solving. The Global Sales Strategist will be well-versed in how to successfully sell BuzzBallz, adept at partnering with global commercial teams, and poised to elevate the organization through measurable impact and scalable recommendations.
Responsibilities
- Global Sales Strategy Leadership
- Define the global sales strategy, key tools/resources, and communication plan that enable fast and scalable growth across markets.
- Develop a regional/market strategy that helps prioritize, identify, and capitalize on efficiencies across markets while directing resources to maximize overall global goals.
- Build analytical best practices for evaluating market and program performance, utilizing analytics to refine our selling narratives.
- Support the Global AOP and long-term forecasting process by consolidating, benchmarking, and triangulating global data.
- Commercial Readiness & Management
- Oversee all elements of commercial readiness for market launch, including assortment, pricing, local market legalities, and launch plans.
- Partner with local markets to develop value chains and forecasts, leveraging global best practices and benchmarking insights.
- Establish a methodology/reporting capability to track KPIs such as volume, distribution, velocity, pricing compliance, and AMP spend.
- Global Sales Toolkit and Commercial Best Practices
- Build and maintain a world-class brand selling story/presentation that captures the brand's potential, facilitating new partnership levels with distributors and retailers.
- Facilitate monthly/quarterly training and deployments to ensure all commercial partners are fully equipped to meet objectives.
- Define channel-specific merchandising strategies and POS needs, partnering closely with marketing to develop scalable creative toolkits.
- Create comprehensive 'new market launch' plans that streamline market setup and scaling processes.
- Collaborate with global teams on programming and case studies for global reapplication.
- Global Insights and Innovation
- Centralize global market insights, trends, and competitive assessments into actionable commercial opportunities.
- Keep the team informed of global risks and opportunities driven by macroeconomic factors, policy changes, and category performance.
- Identify innovation recommendations that leverage local insights to maximize regional and global scale.
- Channel and Key Customer Strategy
- Develop a centralized strategy across global key customers (e.g., Circle K, 7 Eleven, Oxxo, Zabka, GS25) to strengthen negotiation, sell-in, planning, and execution standards.
- Create channel-specific merchandising strategies, partnering with marketing to produce POS tools tailored for key channels such as Convenience, Cash & Carry, and Food Channel.
- Stakeholder & Executive Alignment
- Deliver clear and timely written recommendations and issue elevation needs.
- Provide regular updates to the President of BuzzBallz BU, President of Global Sales, and Director of Global BuzzBallz.
- Build strong partnerships with Global General Managers and RSMs, ensuring accountability to their needs and representing their opportunities.
Qualifications/Requirements
Required Qualifications
- Bachelor’s degree required; MBA or advanced business degree preferred.
- 8–12+ years of experience in sales strategy, commercial planning, category management, or global sales enablement in the beverage alcohol, RTDs, FMCG/CPG, or fast-moving consumer goods industries.
- Proven experience supporting global market expansion or multi-country commercial frameworks.
- Strong understanding of distributor networks, route-to-market models, and channel strategy.
- Successful track record of developing sales tools, playbooks, and training programs that yield measurable results.
- Experience managing commercial data, dashboards, and performance reporting.
- Strategic, structured thinker capable of simplifying complexity across global markets.
- Exceptional communicator with the ability to influence without authority.
- Builder mentality with the capability to create new systems, processes, and toolkits from the ground up.
- Strong analytical skills to interpret market data and translate it into actionable plans.
- Highly collaborative, comfortable working across cultures, functions, and time zones.
- Excellent presentation and training facilitation skills.
Preferred Qualifications
- Experience in South America, Europe, and Asia Pacific Regions.
- Multilingual skills (Spanish, Chinese, Japanese, German, French).
- Experience in RTDs, spirits, beer, seltzers, or adjacent categories.
Apply online using the form below. Only applications matching the job profile will be considered.