Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double-digit growth every year! Sazerac Company produces and markets some of the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Company/Location Overview
Lucerne, Switzerland (Hybrid working model)
Job Description/Responsibilities
The Global Sales Strategist for the BuzzBallz Business Unit will be a key leader responsible for commercial readiness to launch and scale the product in global markets. This role supports the Global Markets Director in defining the global playbooks for selling strategy and merchandising, partnering closely with local teams to tailor strategies for their markets.
This role requires global insight, organization, and strategic agility to maintain high standards of execution and problem-solving. The Global Sales Strategist will be adept at selling BuzzBallz and skilled at collaborating with global commercial teams to elevate the organization with measurable impact and scalable recommendations.
Responsibilities
Global Sales Strategy Leadership
- Define the global sales strategy, key tools/resources, and communication plan that enables rapid and scalable growth across markets.
- Develop region/market strategies that prioritize, identify, and capitalize on efficiencies, directing resources to maximize overall global goals.
- Establish analytical best practices for evaluating market and program performance and use analytics to refine our selling narratives.
- Support the Global AOP and long-term forecasting process by consolidating, benchmarking, and triangulating global data.
Commercial Readiness & Management
- Oversee all elements of commercial readiness for market launch: assortment, pricing, local market legalities, and launch planning.
- Partner with local markets to develop value chains and forecasting, leveraging global best practices and benchmarking insights.
- Build a methodology/reporting capability to track KPIs: volume, distribution, velocity, pricing compliance, AMP spend, etc.
Global Sales Toolkit and Commercial Best Practices
- Develop and maintain a world-class brand selling story/presentation that captures the brand’s potential and fosters strong partnerships with distributors and retailers.
- Facilitate monthly/quarterly training sessions to ensure all commercial partners are well-equipped to meet their goals.
- Define channel-specific merchandising strategies and POS needs, collaborating closely with marketing to develop scalable creative toolkits.
- Create comprehensive market launch plans that facilitate streamlined setup and scaling in new markets.
- Work with global teams on programming and case studies for global reapplication.
Global Insights and Innovation
- Centralize global market insights, trends, and competitive assessments into actionable commercial opportunities.
- Keep the team informed about global risks and opportunities influenced by macro-economic factors, policy changes, and category performance.
- Identify and recommend innovations that harness local insights and optimize regional and global scalability.
Channel and Key Customer Strategy
- Develop a centralized strategy for Global Key Customers (Circle K, 7 Eleven, Oxxo, Zabka, GS25) to enhance negotiations, planning, and execution standards.
- Create channel-specific merchandising strategies and collaborate with marketing to develop POS tools for key channels: Convenience, Cash & Carry, and Food Channel.
Stakeholder & Executive Alignment
- Provide clear, timely written recommendations and identify issues requiring elevation.
- Establish an update cadence for the President of BuzzBallz BU, President of Global Sales, and Director of Global BuzzBallz.
- Build strong partnerships with Global General Managers and Regional Sales Managers, attending to their needs and representing their opportunities.
Qualifications/Requirements
Required Qualifications
- Bachelor’s degree required; MBA or advanced business degree preferred.
- 8–12+ years in sales strategy, commercial planning, category management, or global sales enablement in beverage alcohol, RTDs, FMCG/CPG, or fast-moving consumer goods.
- Demonstrated experience supporting global market expansion or multi-country commercial frameworks.
- Strong understanding of distributor networks, route-to-market models, and channel strategy.
- Proven track record in developing sales tools, playbooks, and training programs that yield measurable results.
- Experience in managing commercial data, dashboards, and performance reporting.
- Strategic thinker with the ability to simplify complexity across global markets.
- Exceptional communicator capable of influencing without authority.
- Builder mentality, with the ability to create new systems, processes, and toolkits from the ground up.
- Strong analytical skills with the capacity to interpret market data and translate it into actionable strategies.
- Collaborative and comfortable working across diverse cultures, functions, and time zones.
- Excellent presentation and training facilitation skills.
Preferred Qualifications
- Experience in South America, Europe, and Asia Pacific regions.
- Multilingual skills (Spanish, Chinese, Japanese, German, French).
- Experience in RTDs, spirits, beer, seltzers, or adjacent categories.
Apply online using the form below. Only applications matching the job profile will be considered.