Join Our Team as a Global Marketing Manager for the Protein Growth Platform!
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating happier, healthier lives with a love for nature. Together with our customers, we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2023, Givaudan employed 16,260 people worldwide and achieved CHF 6.9 billion in sales with a free cash flow of 13.3%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people's health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.
Role Overview
As a Global Marketing Manager (GMM), you will be the key partner for the Global Platform Director and stakeholders of our Protein Growth Platform. You will drive the growth of the platform by enhancing and implementing the platform strategy while continuously analyzing the global landscape, market trends, and the needs of consumers and customers. You will take ownership of the marketing plans, ensuring compelling value propositions for key icons, applications, and technologies, and bring them to life through effective marketing initiatives tailored to regional needs. Additionally, you will provide marketing support to high-profile accounts, enabling a superior omnichannel customer experience, and actively participate in Customer Foresight projects.
Reporting Structure
You will report to the Global Strategic Marketing Director.
Key Responsibilities
- Activate Growth Platform (50%)
- Own the Global Marketing Plan: Lead the development of the growth platform's global marketing plan in close collaboration with regional teams, including promotions, cross-regional initiatives, thought leadership programs, and external events.
- Provide Strategic Recommendations: Offer strategic insights and challenge existing platform strategies to enhance effectiveness while staying updated on market trends.
- Develop Value Propositions: Create compelling value propositions supported by consumer and customer validation.
- Drive Commercialization of Innovations: Oversee the commercialization process for innovations from the S&T roadmap, working closely with Global Product Managers.
- Create Engaging Content: Develop captivating content for external communication campaigns in collaboration with Communication Directors.
- Build Community: Nurture the Growth Platform community with regions and Business Units (BUs) to foster knowledge sharing and collaboration.
- Support Key Accounts: Create and provide tailored marketing materials and strategic input for high-profile accounts.
- Assist Customer Projects: Provide marketing support for selected customer projects, collaborating with account managers to ensure successful execution.
- Lead Digital Marketing Initiatives (50%)
- Oversee the Flavour Vision Program: Lead a state-of-the-art trend program leveraging the latest digital developments.
- Drive Marketing & Comms Automation: Contribute to the Marketing & Communications Automation program and set direction for the Astra platform's development.
- Support Strategic Marketing Initiatives: Own the sales enablement platform “Marketplace” and support brand management for non-technical assets.
Deliverables
- A comprehensive global marketing plan for the growth platform.
- Successfully executed global marketing plans and thought leadership activities.
- Winning value propositions.
- Regular strategic recommendations and market assessments.
- Successful commercialization of new innovations.
- Engaging content for external campaigns.
- Tailored marketing materials and strategies for high-profile accounts.
- Effective support for customer projects and events.
- An industry-leading trend program.
- Strong representation of the marketing community in Marketing & Comms Automation.
- Meaningful contributions to transversal marketing initiatives and digital tools.
Your Profile
You should have a marketing degree and at least 5 years of professional experience in marketing within a regional or global context. Experience in digital marketing or marketing automation is an advantage. You will need strategic and commercial thinking, creativity, and the ability to manage complex projects. Your seniority will enable you to represent the company in front of customers and drive decisions up to top management.
- High expertise and advanced marketing vision in the food & beverages markets.
- Ability to build and lead cross-functional teams toward common goals.
- Experience in community management and building.
- Creativity in your approach, originating ideas and selling them internally with support from your manager.
- Comfort interacting with diverse groups, both functional and geographical.
- Ability to navigate a matrix and global environment.
- Comfort working in a technical innovation environment.
Apply Online
To apply, use the form below. Please note that only applications matching the job profile will be considered.
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives. You work within an inspiring teamwork culture where you can thrive, collaborate, and learn from other talented and passionate people across disciplines, regions, and divisions. Every essence of you enriches our world.
Givaudan is committed to equal opportunities. We welcome applications regardless of cultural and social background, gender, age, religion, or sexual identity. We also offer a safe working environment with progressive working conditions and are certified as an equal pay employer.