Global Head of Media Relations
EFG International is seeking a talented individual to fill the role of Global Head of Media Relations. This strategic leadership position is responsible for developing and implementing our media strategy, enhancing the bank’s earned media presence and positioning, and managing our extensive journalist network.
The successful candidate will take the lead in financial communications, working closely with the CEO, CFO, and Investor Relations team. Responsibilities include drafting and managing key documents such as media releases, Q&A materials, presentations, and briefing documents. Additionally, the role encompasses significant issues management and crisis communications responsibilities, including the preparation of playbooks and media statements, along with involvement in internal reviews and processes.
Main Responsibilities
- Further develop and execute EFG’s earned media strategy while enhancing the bank’s media presence and profile in Switzerland and key business regions.
- Establish and maintain relationships with relevant journalists and media outlets, shaping EFG’s external perception and reinforcing its standing as a top 10 Swiss private bank.
- Articulate EFG’s equity story in earned media and build credibility, while advising senior management on media relations topics.
- Manage a professional and responsive Media Relations office, ensuring timely and compliant handling of all media inquiries.
- Lead or support the execution of external communications projects at the corporate level, including financial communications for FY/HY earnings and high-impact media releases.
- Promote EFG’s business and investment expertise in the media, collaborating closely with the Investment & Client Solutions unit to share relevant content.
- Act as the primary spokesperson and media contact for the bank.
- Lead issues management and crisis communications, developing contingency measures as needed and advising internal stakeholders.
- Ensure effective media monitoring, conducting daily and weekly reviews while introducing automated solutions for efficiency in critical communications.
- Oversee all global media activities, including PR agencies in various regions, while adhering to internal guidelines.
- Ensure seamless execution of media strategies and timely reporting while maintaining compliance with all relevant regulations and budgetary constraints.
Main Requirements
- Bachelor’s or Master’s degree in Journalism or Communications.
- A minimum of five years of experience in a similar role within the financial services industry, ideally at a listed company.
- Exceptional English writing and editing skills (UK); knowledge of German is required, with Italian or French as a plus.
- Experience in issues management and crisis communications.
- A well-established journalist network and a thorough understanding of media operations.
- Ability to conceptualize a media strategy that supports the bank's overall positioning and achieves business communication targets.
- Strong project management, organizational, and time management skills.
- Entrepreneurial mindset with a focus on developing and delivering innovative solutions.
- High degree of flexibility and personal commitment to excellence.
- Proficiency in MS Office tools.
If you believe you meet the qualifications and are excited about the opportunity to influence our media strategy, we encourage you to apply online using the form below. Please note that only applications matching the job profile will be considered.