Global Consumer Director / Global Consumer Director

Join Bavarian Nordic in Improving Lives

At Bavarian Nordic, we are dedicated to saving and improving lives by harnessing the power of the immune system. Our innovative commercial portfolio includes leading vaccines against smallpox/mpox, rabies, tick-borne encephalitis, chikungunya, typhoid fever, and cholera. We pride ourselves on excellence in research and development, manufacturing, and commercialization, tirelessly working to safeguard public health and enhance quality of life.

As we embark on a transformative journey toward becoming one of the world’s largest pure-play vaccine companies, we seek talented individuals to help drive this change.

Position Overview

We are looking for a qualified Global Consumer Director (f/m/d) to strengthen our global marketing team. You will report directly to the VP of Global Marketing. This position is based in Switzerland and involves significant travel across Europe and the US (approximately 40%).

About the Role

As the Global Consumer Director, you will lead the development and execution of Bavarian Nordic’s global consumer engagement strategy, bringing our culture and values to life through every initiative. Your main focus will be to drive impactful, patient-focused campaigns that build awareness, enhance engagement, and support adherence across both digital and non-digital channels. By collaborating across various markets and functions, you will ensure a cohesive consumer experience that adds value to patients while achieving our business objectives. This role effectively combines strategic thinking with operational execution.

Key Responsibilities

• Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumer needs.
• Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey.
• Partner with Insights, Global Brand Management, Global Digital, and local teams to uncover insights, validate opportunities, and optimize marketing investments.
• Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels.
• Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact.
• Compile and manage the global consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment.

What You Bring

Success in this role requires a strategist who is equally comfortable challenging the status quo and addressing operational challenges. You will work cross-functionally with local and global stakeholders to shape marketing decisions, enhance customer engagement models, and build scalable processes, capabilities, and insights needed for our ambitious growth plans. You should possess the following qualifications:

• Minimum BS/BA degree; MS/MBA preferred.
• 10+ years of consumer experience; 3+ years’ experience in OTC is a plus.
• Experience in global consumer strategy and tactical planning, with the ability to communicate ideas to internal partners and external agencies.
• Deep understanding of omni-channel marketing.
• A proven track record of driving growth through effective customer engagement and key account management.
• Demonstrated ability to influence, align, and inspire cross-functional stakeholders while building trust and strong relationships.
• Results-driven mindset with a high level of ownership, urgency, and resilience.
• Ability to use data, insights, and structured analysis to inform decisions and recommend evidence-based actions.
• Full proficiency in English (written and spoken) is essential.

Why This Role?

This is an exciting opportunity to shape how consumers connect with the diseases we prevent and make a meaningful difference in their healthcare journey. You will have the freedom to bring bold ideas to life, influence global strategy, and create impactful experiences that support patients every day. If you are energized by a blend of creativity, data, and purpose to drive real-world impact, this role offers a unique platform to accomplish that.

Interested in Joining Us?

If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply online using the form below. Only applications matching the job profile will be considered.

Additional Information

We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position. Please note that we do not offer any relocation package (including visa sponsorships) for this role.

Bavarian Nordic is a global vaccine company committed to improving health and saving lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments, enhancing public health preparedness. Headquartered in Denmark, we operate manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information, visit www.bavarian-nordic.com.