Join Abbott: Global Brand Manager - Oncology
Abbott is a global healthcare leader dedicated to helping people lead healthier and fuller lives at every stage. Our innovative portfolio of life-changing technologies encompasses diagnostics, medical devices, nutritional products, and branded generic medicines. With a team of over 114,000 professionals, we serve individuals in more than 160 countries worldwide.
Position Overview
Abbott's Established Pharmaceutical Division (EPD) is seeking a qualified Global Brand Manager for Oncology to join our global Pharma Division Headquarters in Allschwil, Basel.
Primary Job Function
The Global Brand Manager will develop and execute a comprehensive business and marketing strategy to drive the growth of Abbott’s Oncology brands in key indications. This role involves the successful implementation of marketing strategies and tactics while ensuring full engagement and alignment from regional and affiliate teams to achieve exceptional commercial results.
Core Job Responsibilities
- Strategic Marketing Leadership: Champion and develop robust cross-functional brand plans aimed at accelerating the growth of Abbott’s Oncology and Biosimilar brands. Identify future trends, address key issues, and leverage opportunities to outperform competitors.
- Market Insights and Research: Lead initiatives to uncover unmet needs and enhance customer experience through critical market insights and research. Translate findings into actionable strategies that inform marketing initiatives.
- Brand Positioning and Differentiation: Define and drive global brand positioning that ensures competitive differentiation and compelling messaging for Oncology and Biosimilar products.
- Integrated Marketing Programs: Design, plan, and oversee integrated marketing programs utilizing a portfolio selling approach and multi-channel strategies to engage healthcare professionals, pharmacists, and patients effectively.
- Global Launch Excellence: Create and implement comprehensive global launch plans for new Oncology and Biosimilar products, ensuring alignment and seamless execution across affiliates.
- Affiliate Collaboration and Support: Foster strong communication with local marketing and sales teams, providing guidance to ensure strategic marketing plans are executed effectively.
- Budget Optimization: Manage the promotional support budget strategically to maximize ROI, achieving top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
- Performance Monitoring and Reporting: Establish monitoring mechanisms to track the execution and impact of marketing programs, preparing detailed monthly reports for senior management.
- Best Practice Sharing: Promote a culture of continuous improvement and innovation by sharing best practices across regions and affiliates within the global marketing team.
Minimum Education
University degree (preferably in Science and/or Business), ideally complemented by an MBA or a postgraduate marketing qualification.
Minimum Experience/Training Required
- At least 5 years of pharmaceutical or oncology sales and marketing experience at the affiliate or regional level, with global project exposure.
- Proven success in Oncology and Biosimilar brand management.
- Experience within Emerging Markets (Latin America, Asia, Middle East, & Africa) is an advantage.
- Fluency in English is required; proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
Core Skills
- Insight and foresight in market trends and customer needs.
- Expertise in developing and executing strategic brand plans.
- Proven track record in product launches and portfolio expansion.
- Experience in managing successful product launches.
- Skilled in multi-channel customer engagement.
- Strong understanding of financial metrics and performance measurement.
- Creative marketing expertise with the ability to develop resonant campaigns.
- Strategic thinking capabilities to manage complex projects.
How to Apply
If this opportunity resonates with you, we encourage you to apply online using the form below. Please note that only applications matching the job profile will be considered. We look forward to receiving your application!