Join Our Team at Abbott
Abbott is a global healthcare leader dedicated to helping people live fully at every stage of life. Our comprehensive portfolio of life-changing technologies spans the healthcare spectrum, featuring leading businesses and products in diagnostics, medical devices, nutritional solutions, and branded generic medicines. With a team of 114,000 colleagues, we serve individuals in more than 160 countries.
Position: Global Brand Manager Oncology
Our Established Pharmaceutical Division (EPD) is in search of a passionate Global Brand Manager for Oncology, based at our global Pharma Division Headquarters in Allschwil-Basel.
Primary Job Function:
In this role, you will develop and execute strategic business and marketing plans designed to drive growth in Abbott’s Oncology brands across key indications. You will ensure the successful implementation of marketing strategies and tactics while securing full engagement from regional and affiliate teams to achieve remarkable commercial outcomes.
Core Job Responsibilities:
- Strategic Marketing Leadership: Champion development of cross-functional brand plans aimed at accelerating the growth of Abbott’s Oncology and Biosimilar brands.
- Market Insights and Research: Lead initiatives to uncover unmet needs and enhance customer experiences, translating insights into actionable marketing strategies.
- Brand Positioning and Differentiation: Craft and manage global brand positioning to ensure competitive differentiation and compelling messaging.
- Integrated Marketing Programs: Oversee the design and execution of integrated marketing programs, employing a portfolio selling approach and multi-channel strategies.
- Global Launch Excellence: Develop and implement comprehensive global launch plans for new Oncology and Biosimilar products.
- Affiliate Collaboration and Support: Foster strong communication with local marketing and sales teams, ensuring strategic alignment and effective execution.
- Budget Optimization: Manage the promotional support budget to maximize ROI and meet top-line and bottom-line objectives for the portfolio.
- Performance Monitoring and Reporting: Establish mechanisms to track the impact of marketing programs, preparing detailed reports for senior management.
- Best Practice Sharing: Promote a culture of continuous improvement by sharing best practices across regions and affiliates.
Minimum Education:
A university degree (ideally in Science and/or Business) is required, with a preference for an MBA or a postgraduate marketing qualification.
Minimum Experience/Training Required:
- At least 5 years of experience in pharmaceutical or oncology sales and marketing, ideally at an affiliate or regional level with exposure to global projects.
- Proven success in managing Oncology and Biosimilar brands.
- Experience in Emerging Markets (LatAm, Asia, Middle East & Africa) is a significant advantage.
- Fluency in English is required; proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
Core Skills:
- Insight and Foresight: Ability to anticipate market trends and customer needs.
- Brand Building Strategy & Planning: Expertise in developing strategic brand plans.
- Innovation & Portfolio Expansion: Proven track record in launching new products.
- Launch Excellence: Experience in managing successful product launches.
- Multi-Channel Customer Engagement: Skilled in engaging customers through various channels.
- Financial Acumen and Measurement: Strong understanding of financial metrics.
- Creative Marketing Expertise: Exceptional creativity in developing resonant marketing campaigns.
- Strategic Thinking: Ability to navigate complex projects requiring detailed planning.
Apply Online
If you resonate with this role and believe you possess the necessary qualifications, we encourage you to apply online using the form below. Please note that only applications matching the job profile will be considered.