Join Abbott as a Global Brand Manager Oncology
Abbott is a global healthcare leader dedicated to helping individuals live their best lives throughout all stages. Our extensive portfolio of innovative technologies spans various areas of healthcare, including diagnostics, medical devices, nutritionals, and branded generic medicines. With a workforce of 114,000 dedicated professionals, we serve communities in over 160 countries.
Position Overview
Abbott's Established Pharmaceutical Division (EPD) is seeking a Global Brand Manager Oncology to join our global Pharma Division headquarters located in Allschwil-Basel. This role plays a crucial part in developing and executing a strategic business and marketing plan designed to elevate Abbott’s Oncology brands across key indications.
Key Responsibilities
- Strategic Marketing Leadership: Initiate and champion comprehensive brand plans that accelerate the growth of Abbott’s Oncology and Biosimilar brands, identifying future trends and leveraging opportunities for competitive advantage.
- Market Insights and Research: Lead the collection of vital market insights to uncover unmet needs and enhance customer experiences while translating these into actionable marketing strategies.
- Brand Positioning and Differentiation: Drive global brand positioning and competitive messaging for Oncology and Biosimilar products, aligning goals with Abbott’s vision to resonate with stakeholders.
- Integrated Marketing Programs: Design and oversee the implementation of integrated marketing programs, employing multi-channel strategies to effectively engage healthcare professionals, pharmacists, and patients.
- Global Launch Excellence: Develop and execute a comprehensive global launch plan for new Oncology and Biosimilar products while ensuring alignment and seamless execution across all affiliates.
- Affiliate Collaboration and Support: Strengthen communication and collaboration with local marketing and sales teams, providing strategic guidance to ensure effective execution of marketing plans.
- Budget Optimization: Manage the promotional support budget strategically to maximize ROI and achieve both top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
- Performance Monitoring and Reporting: Establish mechanisms to track the execution and impact of marketing programs, preparing detailed reports for senior management.
- Best Practice Sharing: Encourage the sharing of best practices across regions, fostering a culture of continuous improvement within the global marketing team.
Qualifications
Education: A university degree in Science and/or Business is required, ideally complemented by an MBA or a postgraduate marketing qualification.
Experience: A minimum of 5 years in pharmaceutical/oncology sales and marketing at either an affiliate or regional level is essential, with a preference for candidates with global project exposure. Proven success in Oncology and Biosimilar brand management is a must.
Experience in Emerging Markets (LatAm, Asia, Middle-East, and Africa) is a significant advantage. Fluency in English is required; proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
Core Skills
- Ability to anticipate market trends and customer needs.
- Expertise in developing strategic brand plans.
- Proven track record in launching new products and expanding portfolios.
- Experience in managing successful product launches.
- Skilled in engaging customers through multiple channels.
- Strong understanding of financial metrics and performance measurement.
- Exceptional creativity in marketing campaign development.
- Strategic thinker with the capability to navigate complex projects.
Ready to Apply?
If you are excited about this opportunity and believe you possess the necessary skills and experience, we invite you to apply online using the form below. Please note, only applications matching the job profile will be considered.