Join Abbott as a Global Brand Manager Gastro
Abbott is a global healthcare leader dedicated to helping people live more fully at every stage of life. Our portfolio features life-changing technologies across the healthcare spectrum, including diagnostics, medical devices, nutritionals, and branded generic medicines. With a team of over 114,000 colleagues, we serve communities in more than 160 countries.
Our Established Pharmaceutical Division (EPD) is currently seeking a skilled Global Brand Manager Gastro for our global Pharma Division Headquarters located in Allschwil, Basel.
Primary Job Function
The primary responsibility of the Global Brand Manager is to define the business and marketing strategy to ensure sustainable growth for the Gastro brands portfolio in key markets. This role involves implementing strategic marketing plans and tactics that garner full support from regional teams and affiliates, ultimately driving commercial success.
Core Job Responsibilities
- Develop and champion marketing brand plans aimed at growing our Gastro brands in key indications, outperforming competitors, and enhancing overall brand growth beyond market averages.
- Conduct significant market research to gather insights on unmet needs and customer experiences, integrating these findings into activation strategies.
- Set global inspirational goals for brand indications, driving brand positioning, competitive differentiation, and messaging.
- Design, plan, coordinate execution, and monitor key marketing programs through a portfolio selling approach, utilizing multi-channel execution and direct-to-consumer promotions to engage critical stakeholders (HCPs, Pharmacists, Patients).
- Create and execute global launch plans for brand indications, establishing priorities and ensuring alignment at the affiliate level.
- Communicate effectively with local marketing and sales teams to implement marketing programs, reviewing and adjusting affiliate plans as necessary to adhere to the overall strategy.
- Optimize the use of promotional support budgets to achieve the brand's financial objectives.
- Establish mechanisms to monitor marketing program execution, preparing monthly reports, performance dashboards, highlights, and other relevant presentations for senior management.
- Facilitate the sharing of best practices across regions and affiliates.
Minimum Education
A university degree in Science and/or Business is required, complemented by an MBA or postgraduate marketing qualification preferred.
Minimum Experience/Training Required
- At least 5 years of pharmaceutical sales and marketing experience within an affiliate or region, ideally with exposure to global projects.
- Proven success in Rx brand management, preferably in managing Gastro franchise products.
- Experience in OTC brand management and developing direct-to-consumer campaigns.
- Exposure to emerging markets is considered a significant advantage.
Languages
Fluency in English is essential. Proficiency in additional languages such as Chinese, Hindi, Russian, or Spanish is a plus.
Core Skills
- Insight and foresight in brand building.
- Strategic planning and innovation.
- Launch excellence and multi-channel customer engagement.
- Financial acumen and measurement.
Competencies/Attributes
- Extensive knowledge and expertise in Gastro.
- A can-do attitude with a winning mentality, innovative thinking, and a strong focus on customer satisfaction.
- Results-driven, hands-on, and pragmatic.
- Ability to influence cross-functional teams within a matrix organization.
- Systematic anticipation and planning capabilities.
- Proactive in identifying opportunities, aligning stakeholders, and driving action plans.
- Experience in translating innovative concepts into tangible results.
- Strong communication, interpersonal, analytical, and project management skills.
- Able to thrive in a fast-paced and dynamic environment.
Apply Now
If this opportunity resonates with you and you believe you have the qualifications we seek, apply online using the form below. Please note that only applications matching the job profile will be considered.