Job Title: Fair Marketing & Activation Manager Europe
We are excited to announce an opening for the position of Fair Marketing & Activation Manager Europe. This role is vital in supporting and driving the marketing and activation efforts for Art Basel’s core fairs in Basel and Paris. Reporting to the Senior Fair Marketing & Activation Manager Europe, you will engage in hands-on delivery while contributing valuable ideas, improvements, and tactical recommendations within established global and regional frameworks.
As an essential member of our team, you will help us deliver seamless, high-quality fair experiences. Your focus will be on executing marketing plans, campaigns, and activations with precision and creativity while actively identifying new trends and tools to enhance our impact and effectiveness.
Key Responsibilities
Fair Marketing & Brand Activation
- Support the execution of integrated fair marketing and activation campaigns for Art Basel in Basel and Art Basel Paris, aligning with global strategy and regional priorities.
- Coordinate the development, rollout, and quality control of marketing assets across various channels, ensuring brand consistency and accuracy.
- Assist in delivering fair-specific activations, partnerships, and on-site experiences in collaboration with internal teams and agencies.
- Actively identify, test, and propose new formats, tools, and approaches for fair marketing and activation, closely monitoring emerging trends and audience behaviors to enhance efficiency and execution quality.
Go-to-Market Execution
- Execute agreed go-to-market plans and timelines for Basel and Paris, coordinating campaign launches and peak fair moments.
- Coordinate ticketing-related marketing initiatives and collaborate with the Senior Manager and commercial teams to drive improvements.
- Support the achievement of ticket sales revenue targets by executing performance-driven marketing initiatives and optimizing campaigns for better audience acquisition.
- Project manage campaign milestones, deliverables, and deadlines, proactively identifying and resolving any potential risks or delays.
- Manage allocated marketing and activation budgets, ensuring disciplined tracking, variance monitoring, and prompt reforecasting.
Audience-Led Activation
- Support the execution of regional always-on marketing and activation activities, ensuring continuity between peak fair moments and sustained engagement throughout the year.
- Implement audience-led initiatives by supporting testing, optimization, and reporting on campaign performance.
- Ensure all executions are informed by audience insights, cultural context, and performance data.
Cross-Functional Coordination
- Serve as the primary contact for show management, brand, communications, ticketing, VIP, digital, commercial, and operations teams.
- Coordinate inputs, feedback loops, and approvals to ensure smooth execution across various stakeholders.
- Play an active role in on-site delivery during fair build-up, live days, and post-fair wrap-up, ensuring expedited execution and issue resolution.
Agency & Partner Coordination
- Brief and coordinate external agencies and freelancers supporting fair marketing and activation, ensuring quality control.
- Ensure all deliverables meet agreed timelines, budgets, and expected quality standards.
Experience & Profile
- 4–7+ years of experience in marketing, brand activation, event marketing, or integrated campaign execution, ideally within cultural, luxury, media, consumer, or experience-led organizations.
- Hands-on experience in supporting the delivery of large-scale events, fairs, or live experiences.
- Strong project management skills with the ability to lead complex workstreams and coordinate multiple stakeholders.
- Solid understanding of digital, social, content, and experiential marketing execution.
- Experience working with agencies, freelancers, and cross-functional teams.
- High attention to detail, accuracy, and brand consistency.
- Fluency in English and German; French is a strong asset.
- Eligibility to work in Switzerland or the EU.
- Willingness to travel as needed around fair moments.
What Success Looks Like in This Role
A successful Fair Marketing & Activation Manager at Art Basel will:
- Deliver high-quality, on-time execution of marketing and activation plans for Art Basel in Basel and Art Basel Paris.
- Ensure flawless coordination among teams, agencies, and partners.
- Maintain strong attention to detail and uphold brand standards across all touchpoints.
- Facilitate seamless on-site execution and live fair delivery.
- Be a reliable and proactive partner to the Senior Fair Marketing & Activation Manager and the broader show teams.
- Contribute to strong attendance, engagement, and overall fair performance through disciplined execution.
Apply online using the form below. Only applications matching the job profile will be considered.