Executive Director of Channel Strategy and Digital Innovation / Executive Directoress of Channel Strategy and Digital Innovation

Job ID

REQ-10084474

Date Posted

July 24, 2026

Location

Switzerland

Available in: English

Summary

#LI-Hybrid

Location: Basel, Switzerland or East Hanover, United States (see separate posting)

Relocation Support: This role is based in Basel, Switzerland. Novartis is unable to offer relocation support; please only apply if accessible.

Imagine shaping how one of the world's leading pharmaceutical companies connects with audiences across every digital touchpoint. The Executive Director of Corporate Channel Strategy & Digital Marketing Innovation is a senior leader responsible for building a connected digital ecosystem that brings together corporate channels, AI-enabled marketing capabilities, intelligent experiences, and emerging technologies. This position aims to enhance discoverability, trust, engagement, and business value across both human and AI-mediated environments.

This role leads the strategy, governance, experimentation, optimization, and innovation agenda for corporate-owned channels, including global web platforms, visibility, social ecosystems, emerging AI interfaces, and digital experience infrastructure. Operating at the intersection of strategy, innovation, analytics, and technology, you will develop integrated digital marketing frameworks while ensuring performance-driven content delivery to priority audiences utilizing AI, SEO, and AEO.

This is a business-critical, future-forward leadership position designed to build and scale a modern channel ecosystem that delivers impact swiftly and at scale. You will harness the full power of omnichannel marketing, performance data, platform thinking, and digital storytelling to create a unified strategy that elevates corporate brand relevance, marketing ROI, and our reputation as an innovative medicines company.

About the Role

Key Responsibilities

• Define and execute the global strategy for corporate digital channels and audience engagement.
• Build AI-enabled digital experiences that improve personalization, discoverability, and stakeholder impact.
• Lead omnichannel marketing initiatives across web, social media, email, and emerging platforms.
• Drive digital innovation through experimentation, performance optimization, and scalable operating models.
• Oversee enterprise marketing technology platforms, analytics capabilities, and channel governance.
• Champion responsible adoption of artificial intelligence technologies to enhance marketing effectiveness.
• Establish measurement frameworks that connect digital performance to business and brand outcomes.
• Lead and develop a high-performing global team while advancing digital transformation.
• Ensure every digital touchpoint reflects our brand identity, accessibility principles, and compliance standards while encouraging creativity and UX advancements.
• Lead the identification, evaluation, implementation, and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence.

Essential Requirements

• (Prof.) Bachelor’s degree required; advanced degree preferred in marketing, communications, business, or related field.
• Extensive experience leading digital marketing, omnichannel strategy, and performance-driven initiatives within global matrixed organizations.
• Executive presence and proven ability to lead global, cross-functional teams and agency partners.
• Proven success driving digital transformation, channel modernization, and enterprise-scale innovation programs.
• Strong expertise in marketing technology platforms, analytics, and digital experience optimization, as well as AI and emerging technology fluency.
• Demonstrated ability to translate data and insights into measurable business and brand impact.
• Strong grasp of modern MarTech stacks, analytics platforms (e.g., GA4, Adobe, Sprinklr), and campaign integration.
• Expertise in channel mix optimization, media planning, UX design, GEO, AEO, SEO, content syndication, and digital compliance.

Benefits & Rewards

At Novartis, we are committed to reimagining medicine together and rewarding those who make it happen. Only applications matching the job profile will be considered.

Expected Annual Base Salary Range for role: CHF 159,600 - 296,400

The base salary offered is determined based on gender-neutral objectives, including relevant skills, competencies, and experience, in accordance with the Novartis pay setting policy.

The rewards of being part of our team extend beyond base pay and incentives. We offer a variety of competitive benefits to help you thrive personally and professionally, including insurance plans, retirement plans, wellbeing resources, and global recognition programs. Additionally, we provide flexible working options, where possible, and a minimum of 14 weeks paid parental leave.

To apply online, please use the form below.

Commitment to Diversity and Inclusion

Novartis is committed to fostering an outstanding, inclusive work environment and building diverse teams that represent the communities we serve.

Accessibility and Accommodation

We are dedicated to providing reasonable accommodations for individuals with disabilities throughout the recruitment process. If you require assistance, please reach out to diversity.inclusion_ch@novartis.com and indicate the nature of your request along with your contact information.

Why Novartis

Helping people facing health challenges takes more than innovative science; it requires a community of smart, passionate individuals like you. Together, we can inspire and support each other, achieving breakthroughs that change lives. Ready to create a brighter future together?

To learn more about our global total rewards offering, you can read our brochure here.

Job Details

Primary Location Salary Range: CHF 159,600 - CHF 296,400

Division: Corporate Affairs

Business Unit: Communications

Location: Switzerland, Basel (City)

Company / Legal Entity: Novartis Pharma AG

Functional Area: Communications & Public Affairs

Job Type: Full-time

Employment Type: Regular

Shift Work: No