Job Overview
The Director of Field Sales & Marketing for Tim Hortons EMEA will play a crucial role in the strategic development and execution of brand marketing, local communications, and guest experience initiatives. This senior leadership position is essential for driving regional sales growth and enhancing field performance. The successful candidate will be instrumental in achieving commercial success, increasing restaurant traffic, and ensuring consistent brand engagement across a diverse range of EMEA markets.
This role demands a leader who possesses extensive expertise in brand development, omnichannel marketing, and franchise collaboration, alongside a strong commercial acumen and a proven track record of driving measurable sales performance. The Director will work closely with franchisees, operational teams, global brand leadership, and regional partners to craft market-specific strategies aimed at enhancing brand awareness, customer loyalty, and overall profitability.
Your Roles & Responsibilities
Sales Strategy & Field Performance
- Develop and lead regional sales strategies to drive revenue growth, increase customer traffic, and expand market share across all EMEA regions.
- Collaborate with field teams and franchisees to implement commercial plans that align with both short-term sales goals and long-term brand positioning.
- Oversee field sales execution, creating localized initiatives that directly influence store performance while aligning with broader marketing and operational objectives.
- Monitor sales performance metrics across various markets, providing actionable insights and direction to foster continuous improvement.
Brand & Communications Strategy
- Define and execute the regional brand strategy in accordance with global guidelines, ensuring appeal and relevance across diverse consumer segments within EMEA.
- Lead the creation of integrated marketing campaigns and communication frameworks across paid media, owned channels, and in-restaurant guest interactions.
- Ensure marketing and communication materials uphold brand integrity while being customized to local cultural insights and consumer behavior.
Field Marketing & Market Execution
- Oversee the regional field marketing function, supporting franchisees and store teams in implementing traffic-driving, sales-focused initiatives.
- Create and scale local store marketing (LSM) toolkits and support documents to enhance market-level execution for openings, seasonal promotions, and brand events.
- Collaborate with operations and design teams to refine the in-store brand experience, ensuring consistency across different formats and countries.
Campaign Development & Product Communication
- Lead the planning and execution of product launches and promotional campaigns, coordinating with culinary, innovation, and digital teams.
- Develop clear product narratives and go-to-market communication strategies that align with the brand’s positioning and sales targets.
- Ensure that CRM, loyalty, and digital initiatives are seamlessly integrated into broader marketing efforts, delivering personalized guest experiences that facilitate repeat sales.
Innovation Strategy & Commercialization
- Oversee and support the development of the regional innovation roadmap, focusing on product localization and menu architecture to adapt to changing consumer preferences and market trends.
- Collaborate cross-functionally with culinary, R&D, and marketing teams to ensure innovation initiatives are in line with brand strategy, operational capabilities, and commercial goals.
Leadership & Cross-Functional Collaboration
- Act as a strategic advisor to franchisees, providing guidance on sales growth, brand execution, and marketing strategies.
- Encourage collaboration across EMEA markets to identify best practices, develop shared assets, and optimize campaign expenditures.
- Represent marketing and commercial objectives in cross-functional discussions, including business planning, budgeting, and strategic growth initiatives.
- Build and lead a high-performing team with expertise in brand marketing, field execution, communications, and commercial strategy.
Your Skills & Experience
- A minimum of 10 years of experience in brand marketing, sales strategy, and/or field marketing, preferably within the QSR, F&B, or FMCG sectors.
- A proven track record of driving commercial performance and achieving sales objectives in multi-market settings.
- Experience working with franchise models and managing complex stakeholder relationships.
- A strong background in integrated marketing strategy, communications planning, and campaign development.
- A proven ability to manage cross-functional and cross-border teams, possessing excellent interpersonal and leadership skills.
- High proficiency in analyzing commercial data, developing KPIs, and executing performance optimization strategies.
- Fluency in English is required.
- Willingness and ability to travel across the EMEA region as necessary.
Apply online using the form below. Only applications matching the job profile will be considered.