At a Glance:
At On, we are dedicated to igniting the human spirit through movement. This philosophy drives every action we take globally, from our headquarters in Zurich to our various locations around the world. In this exciting new role, you will lead our Retail Marketing team, focusing on storytelling within our stores and among our wholesale partners. Your leadership will be crucial in developing and executing marketing initiatives that enhance our brand presence in owned and partnered retail environments.
Your Role:
- Develop and mentor a team of retail marketers, fostering a culture of collaboration, coaching, and professional growth.
- Adopt a strategic and solution-oriented approach, making informed decisions, resolving conflicts, and promoting a positive and inclusive work environment.
- Articulate and maintain the brand's story, ensuring consistent messaging across all retail channels (DTC, B2B, and Partners) in alignment with internal marketing strategies.
- Shape On’s retail brand experience by leading the development of innovative concepts across programming frameworks, services, formats, campaign activations, and storytelling that distinguish the brand and drive business results.
- Create toolkits and guidelines that empower regional retail marketing teams to execute with excellence.
- Collaborate effectively with internal partners and department leads to align marketing efforts with company strategies and objectives; partner with the Commercial team to ensure marketing strategies are aligned with field objectives.
- Optimize processes to enhance the efficiency and effectiveness of retail brand initiatives.
- Uphold On's aesthetics, maintaining the brand's visual language and standards.
Your Story:
- 9+ years of progressive experience in retail marketing, consumer experiences, and/or in-store marketing roles, with a proven track record of successful strategy development and execution.
- 6+ years in leadership roles, with the ability to inspire, motivate, and cultivate high-performing teams. Experience within a Brand Experience Management team is preferred.
- A degree in marketing, art/design, and/or communications.
- A seasoned expert in your field with at least 5 years of brand-side experience, complemented by a creative mindset and solution-oriented thinking. Agency experience is a plus.
- In-depth knowledge of marketing and brand building in the premium and luxury retail space.
- Ability to stay updated on marketing best practices and trends, with a keen eye for design that aligns with the On brand identity.
- Excellent communication and stakeholder management skills to facilitate collaboration with cross-functional teams and external partners.
- Experience in budget management, with a proven ability in end-to-end budget planning, forecasting, and optimization to maximize ROI across global retail initiatives.
- Digital marketing experience.
- Proven success in managing agency partnerships and achieving results through external collaborations.
- A knack for thriving in fast-paced environments, quickly adapting to changes and driving innovation.
- Strong leadership capabilities, adept at guiding teams in a highly matrixed environment.
- Willingness to travel 20% based on business needs.
- A positive spirit that inspires and directs team members to reach their full potential.
- Excellent communication skills, with high proficiency in English.
Your Team:
As the Director of Retail Brand Marketing, you will lead and develop a talented, diverse team dedicated to bringing On’s brand to life across our physical retail environments. At our core, we craft impactful stories that connect our community to the brand through in-store campaigns, immersive experiences, and bold activations. We translate On’s energy, passion, and global spirit into retail moments that inspire. If you are driven by planning, creativity, and strategy, and have a passion for creating engaging brand experiences where people shop, explore, and connect, this team is for you. We may work from laptops, but our ideas thrive in stores around the world. Apply online using the form below. Only applications matching the job profile will be considered.