Job Title: Director of Omnichannel and Content Performance Analytics
Novartis aims to be a recognized leader in Data, Analytics, AI, and Platforms (DAP). The DAP group is seeking a Director of Omnichannel and Content Performance Analytics to lead strategy to execution, driving innovation, measuring, analyzing, and optimizing the effectiveness and impact of our omnichannel marketing initiatives and content strategies.
Your responsibilities will include translating commercial data into actionable insights that enhance customer experience, improve campaign performance, and maximize our return on investment. This position will leverage analytics drawn from first, second, and third-party data to enrich customer interactions and manage the performance of commercial activities.
The goal of this role is to enable and manage omnichannel and content analytics solutions for international regions and countries (IRC) to support, drive, and optimize commercial activities. You will collaborate with various teams including Data, Analytics, and Marketing Platforms, as well as Commercial Launch Strategy groups, Ethics, Risk & Compliance, and others, to scale impactful and valuable solutions across Novartis' commercial value chain.
Location: Basel, Switzerland #LI-Hybrid
Key Responsibilities:
- Drive Omnichannel Reach & Effectiveness Measurement: Develop and implement robust measurement frameworks for omnichannel campaigns, encompassing various customer segments and touchpoints. Analyze channel usage and reach metrics, and monitor Patient Support Program (PSP) effectiveness.
- Content Performance Analysis: Establish and track key performance indicators for content effectiveness. Measure the impact of content on customer engagement and progression, and evaluate effectiveness by different customer segments.
- Campaign & Channel Performance Analysis: Conduct in-depth analysis of channel performance, including response curves and profitability analysis. Perform campaign-level impact analysis.
- Insights & Optimization: Translate complex data findings into clear, actionable recommendations. Identify opportunities for optimization across omnichannel campaigns to improve effectiveness and business outcomes.
- Business Impact & Value: Collaborate with business stakeholders to design analytics solutions that quantify the impact of marketing initiatives and monitor HCP behavioral shifts.
- Customizing Analytics: Work closely with country data and analytics teams to tailor analytics solutions for local needs while maintaining standardization.
- Partnerships: Collaborate with various teams to identify key opportunities and issues, manage reporting solutions, and drive tangible business impacts.
- Accountability: Plan and manage budget, resources, timelines, and delivery of solutions to maximize potential of omnichannel and content strategies.
Essential Requirements:
- Graduate degree, preferably a master's in a quantitative field (Data Science, Business Analytics, or related area).
- 10+ years of experience in pharma, biotech, or healthcare specializing in data analytics, AI, and omnichannel or commercial operations.
- Demonstrated experience supporting markets at both country and regional/global levels.
- Proven experience with business intelligence tools like Power BI and relevant marketing technology platforms.
- Strong understanding of HCP journey analytics and excellent stakeholder engagement skills.
- Familiarity with the end-to-end pharma value chain and experience in field analytics and marketing analytics.
- Experience with Agile methodologies in product lifecycle management.
- Fluent English speaker.
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Benefits and Rewards
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Commitment to Diversity and Inclusion / EEO
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Accessibility and Accommodation
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