About the Role
As the Director of PR & Marketing at The Park Gstaad, a Four Seasons Hotel, you will lead the public relations, marketing, and communications strategies aimed at enhancing our brand presence in the luxury alpine market. This pivotal role will drive awareness, guest acquisition, and partnerships while ensuring alignment with Four Seasons global standards.
What You Will Do
- Develop and execute comprehensive PR and marketing strategies for pre-opening and seasonal campaigns.
- Manage media relations, influencer partnerships, and press office to maximize coverage.
- Oversee digital marketing, social media, and content creation to engage luxury travelers.
- Lead brand positioning and storytelling in collaboration with Four Seasons corporate marketing.
- Drive revenue-generating initiatives through targeted promotions and partnerships.
- Monitor campaign performance, ROI metrics, and market trends.
- Coordinate events, launches, and experiential marketing for key audiences.
- Ensure compliance with Swiss advertising regulations and data protection standards.
What You Bring
- 5+ years of leadership experience in luxury hospitality PR & Marketing.
- Proven success in launching high-profile hotel openings or resort campaigns.
- Strong digital marketing expertise with a focus on analytics and ROI measurement.
- Excellent communication and relationship-building skills (English fluency required; proficiency in German or French is a plus, and additional languages are advantageous).
- Familiarity with luxury service standards.
What We Offer
- Competitive salary and comprehensive benefits.
- Employee meals and uniform laundry service.
- Monthly Employee Recognition Program.
- Global career growth opportunities through Task Forces and Transfers.
- Employee Travel Program (after 6 months: complimentary stays at Four Seasons worldwide).
Schedule & Hours
This is a full-time position with flexibility required during evenings, weekends, and holidays based on seasonality. Typical opening times are June-September (summer) and December-March (winter).
Apply online using the form below. Only applications matching the job profile will be considered.