About the Role
As the Director of PR & Marketing at The Park Gstaad, A Four Seasons Hotel, you will lead all public relations, marketing, and communications strategies aimed at enhancing our brand presence in the luxury alpine market. This pivotal role is designed to drive awareness, guest acquisition, and partnerships while aligning with Four Seasons' global standards.
What You Will Do
- Develop and execute comprehensive PR and marketing strategies for pre-opening and seasonal campaigns.
- Manage media relations, influencer partnerships, and press office to maximize coverage.
- Oversee digital marketing, social media, and content creation strategies to engage luxury travelers.
- Lead brand positioning, storytelling, and collaborations with Four Seasons corporate marketing.
- Drive revenue-generating initiatives through targeted promotions and partnerships.
- Monitor campaign performance, ROI metrics, and market trends.
- Coordinate events, launches, and experiential marketing for key audiences.
- Ensure compliance with Swiss advertising regulations and data protection standards.
What You Bring
- 5+ years of leadership experience in luxury hospitality PR & Marketing.
- Proven success in launching high-profile hotel openings or resort campaigns.
- Strong digital marketing expertise with a focus on analytics and ROI measurement.
- Excellent communication and relationship-building skills (English fluency required, combined with German or French; additional languages are advantageous).
- Familiarity with luxury service standards.
What We Offer
- Competitive salary and comprehensive benefits.
- Employee meals and uniform laundry service.
- Monthly Employee Recognition Program.
- Global career growth opportunities through Task Forces and Transfers.
- Employee Travel Program (after 6 months: complimentary stays at Four Seasons properties worldwide).
Schedule & Hours
- Full-time position with flexibility for evenings, weekends, and holidays based on seasonality.
- Typical operating times: June-September (summer), December-March (winter).
Apply online using the form below. Please note that only applications matching the job profile will be considered.