About the Role
As the Director of PR & Marketing at The Park Gstaad, a Four Seasons Hotel, you will spearhead all public relations, marketing, and communications strategies to elevate our brand presence in the luxury alpine market. This pivotal role is designed to enhance brand awareness, attract guests, and foster partnerships, all while adhering to Four Seasons' global standards.
What You Will Do
- Develop and execute comprehensive PR and marketing strategies for pre-opening and seasonal campaigns.
- Manage media relations, influencer partnerships, and press office to achieve maximum coverage.
- Oversee digital marketing, social media, and content creation to engage luxury travelers.
- Lead brand positioning, storytelling, and collaboration with Four Seasons corporate marketing.
- Drive revenue-generating initiatives through targeted promotions and partnerships.
- Monitor campaign performance, ROI metrics, and market trends.
- Coordinate events, launches, and experiential marketing for key audiences.
- Ensure compliance with Swiss advertising regulations and data protection standards.
What You Bring
- 5+ years of leadership experience in luxury hospitality PR & Marketing.
- Proven success in launching high-profile hotel openings or resort campaigns.
- Strong digital marketing expertise, including analytics and ROI measurement.
- Excellent communication and relationship-building skills; fluency in English required, with German or French as a plus; additional languages are advantageous.
- Familiarity with luxury service standards.
What We Offer
- Competitive salary and comprehensive benefits.
- Employee meals and uniform laundry service.
- Monthly Employee Recognition Program.
- Global career growth opportunities through Task Forces and Transfers.
- Employee Travel Program (after 6 months: complimentary stays at Four Seasons worldwide).
Schedule & Hours
- Full-time position with flexibility for evenings, weekends, and holidays as per seasonality.
- Typical opening times: June-September (summer), December-March (winter).
Application Process
Interested candidates are encouraged to apply online using the form below. Please note that only applications matching the job profile will be considered.