Join Our Team as Director of Digital Marketing
At Cultural Care Au Pair, we believe that connection changes lives—and an effective digital strategy brings those connections to life. We are seeking a hands-on, strategic Director of Digital Marketing to lead our global growth from Zurich, Switzerland, and to help more families and au pairs experience life-changing journeys around the world.
In this leadership role, you will shape how we attract, engage, and convert our two core global audiences—U.S.-based host families and international au pairs. You will manage a high-performing digital marketing team in Zurich while collaborating with colleagues across the U.S., Europe, Latin America, and South Africa. Combining strategic planning with hands-on leadership, you will connect data, creativity, and performance to drive measurable growth at scale. You will report directly to the Vice President of Marketing.
Key Responsibilities
- Shape and drive a global digital marketing vision that enhances awareness, engagement, and customer conversion across both host family and au pair audiences.
- Lead, design, and implement integrated campaigns across paid and organic channels—including search, social, display, community marketing, affiliate programs, and emerging platforms—to accelerate growth and strengthen brand impact.
- Align paid media strategy, brand positioning, and audience segmentation with business goals and seasonal targets.
- Manage a high-performing digital marketing team, fostering innovation, accountability, and excellence.
- Communicate digital performance and strategic priorities to senior leadership with clarity and strategic insights.
- Build a performance-driven culture through clear KPIs, test-and-learn methodologies, and data-informed optimization across all campaigns.
- Collaborate with cross-functional teams in Sales & Recruitment, Marketing, Creative, and Technology to ensure digital efforts are seamlessly integrated.
- Develop regionally tailored strategies that reflect cultural insights and behavioral trends in Europe, Latin America, South Africa, and the U.S.
- Monitor industry trends and digital innovations to continuously refine our approach and maintain a competitive edge.
Qualifications
- 10+ years of progressive experience in digital marketing, with a proven track record of leading international customer acquisition and growth strategies.
- Demonstrated leadership in multi-market campaigns, ideally within both consumer and service-oriented industries.
- Experienced team leader with a history of developing talent and building high-impact teams.
- Expertise in managing paid media platforms (Google, Meta, LinkedIn) and analytics tools (Salesforce CRM Analytics, Google Analytics, etc.).
- Strategic thinker with strong analytical skills and the ability to translate data into actionable plans.
- Excellent communicator with a global mindset; skilled in building consensus and driving alignment across regions and time zones.
- Experience working in or marketing to international audiences and multicultural environments.
- Fluent in English; additional languages (especially German, Spanish, or French) are a plus.
- A Bachelor’s degree is required; an MBA or advanced degree is preferred.
About Cultural Care
We seek doers—creative, collaborative, and motivated individuals excited by education, communication, and travel. We are proud to be the largest and most trusted au pair organization in the world, having successfully placed over 120,000 au pairs in welcoming American homes since 1989. Our program is strictly regulated, and our dedicated staff work collaboratively to ensure each participant has the experience of a lifetime.
At Cultural Care Au Pair, associated with EF Education First, the world leader in international education, our work changes lives for the better and creates global citizens. Our products provide confidence and freedom to people across the globe. We are proud to be an equal opportunity employer committed to providing a work environment free of discrimination and harassment.
Ready to join our mission?
If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you. Apply online using the form below. Please note that only applications matching the job profile will be considered.