Join Our Team at Cultural Care Au Pair
At Cultural Care Au Pair, we believe that connection changes lives—and a strong digital strategy brings those connections to life. We are seeking a strategic and hands-on Director of Digital Marketing to lead our global growth from Zurich, Switzerland, and help more families and au pairs share life-changing experiences around the world.
In this leadership role, you will shape how we attract, engage, and convert two core global audiences—U.S.-based host families and international au pairs—while managing a high-performing digital marketing team in Zurich. You will collaborate with colleagues across the US, Europe, Latin America, and South Africa. Combining strategic planning with hands-on leadership, you'll connect data, creativity, and performance to drive measurable growth at scale. This is a unique opportunity to influence our global presence while reporting to the Vice President of Marketing.
Key Responsibilities
- Shape and drive a global digital marketing vision that enhances awareness, engagement, and conversion for both host families and au pairs.
- Lead, design, and execute integrated campaigns across both paid and organic channels—including search, social, display, community marketing, affiliate programs, and emerging platforms—to accelerate growth and strengthen brand impact.
- Align paid media strategy, brand positioning, and audience segmentation with our business goals and seasonal targets.
- Manage a high-performing digital marketing team, encouraging innovation, accountability, and excellence.
- Communicate digital performance and strategic priorities to senior leadership, providing clarity and strategic insights.
- Build a performance-driven culture through clear KPIs, test-and-learn approaches, and data-informed optimization across all campaigns.
- Collaborate with cross-functional teams across Sales & Recruitment, Marketing, Creative, and Technology to ensure our digital efforts are fully aligned and integrated.
- Develop regionally tailored strategies reflecting cultural insights and behavioral trends in Europe, Latin America, South Africa, and the U.S.
- Track industry trends and digital innovations to continuously refine our approach and maintain a competitive advantage.
Qualifications
- 10+ years of progressive experience in digital marketing with a proven track record of leading international customer acquisition and growth strategies.
- Demonstrated leadership of multi-market campaigns, ideally across both consumer and service-oriented industries.
- Experienced team leader with a strong ability to develop talent and build high-impact teams.
- Proficiency in managing paid media platforms (Google, Meta, LinkedIn) and analytics tools (Salesforce CRM Analytics, Google Analytics, etc.).
- Strategic thinker with strong analytical skills, able to translate data into actionable plans.
- Excellent communicator with a global mindset; adept at building consensus and driving alignment across regions and time zones.
- Experience in marketing to international audiences and in multicultural environments.
- Fluent in English; additional languages (especially German, Spanish, or French) are a plus.
- Bachelor’s degree required; an MBA or advanced degree is preferred.
About Cultural Care
We seek doers—creative, collaborative, and motivated individuals excited by education, communication, and travel. We are proud to be the largest and most trusted au pair organization globally, having successfully placed over 120,000 au pairs in welcoming American homes since 1989. Our program is strictly regulated, and our dedicated staff work together to ensure each participant has the experience of a lifetime.
At Cultural Care Au Pair, an affiliate of EF Education First—the world leader in international education—our work changes lives for the better and fosters global citizens. Our products empower individuals worldwide, and we are committed to providing a work environment free from discrimination and harassment.
Ready to Join Our Mission?
If you are inspired by the opportunity for an international career with a dynamic and forward-thinking company, we want to hear from you. Apply online using the form below. Please note that only applications matching the job profile will be considered.