Join Our Team at Cultural Care Au Pair
At Cultural Care Au Pair, we believe that connection changes lives, and the right digital strategy brings those connections to life. We are seeking a hands-on, strategic Director of Digital Marketing to lead our global growth from Zurich, Switzerland, and help more families and au pairs share life-changing experiences across the globe.
In this leadership role, you will shape how we attract, engage, and convert two core global audiences—U.S.-based host families and international au pairs. You will manage a high-performing digital marketing team in Zurich while collaborating with colleagues across the U.S., Europe, Latin America, and South Africa. This role combines strategic planning with hands-on leadership to connect data, creativity, and performance to drive measurable growth at scale. You will report to the Vice President of Marketing.
This is a unique opportunity to merge hands-on leadership with global influence, connecting data, creativity, and performance to facilitate substantial growth.
Key Responsibilities
- Shape and drive a global digital marketing vision that promotes awareness, engagement, and customer conversion across both host family and au pair audiences.
- Lead, design, and deliver integrated campaigns across paid and organic channels—including search, social, display, community marketing, affiliate programs, and emerging platforms—to accelerate growth and enhance brand impact.
- Align paid media strategy, brand positioning, and audience segmentation with business goals and seasonal targets.
- Manage a high-performing digital marketing team, fostering innovation, accountability, and excellence.
- Communicate digital performance and strategic priorities to senior leadership with clarity and valuable insights.
- Build a performance-driven culture through clear KPIs, test-and-learn methodologies, and data-informed optimization across all campaigns.
- Collaborate with cross-functional teams in Sales & Recruitment, Marketing, Creative, and Technology to ensure that digital efforts are aligned and integrated.
- Develop regionally tailored strategies based on cultural insights and behavioral trends in Europe, Latin America, South Africa, and the U.S.
- Monitor industry trends and digital innovations to continuously enhance our approach and maintain a competitive edge.
Qualifications
- 10+ years of progressive experience in digital marketing, with a proven track record in leading international customer acquisition and growth strategies.
- Demonstrated leadership of multi-market campaigns, preferably in both consumer and service-oriented sectors.
- Experienced team leader with a history of developing talent and building high-impact teams.
- Expertise in managing paid media platforms (Google, Meta, LinkedIn) and analytics tools (Salesforce CRM Analytics, Google Analytics, etc.).
- Strategic thinker with robust analytical skills, able to translate data into effective action plans.
- Exceptional communicator with a global mindset; adept at building consensus and driving alignment across diverse regions and time zones.
- Experience marketing to international audiences and working in multicultural environments.
- Fluency in English is required; proficiency in additional languages (especially German, Spanish, or French) is a plus.
- Bachelor’s degree required; MBA or advanced degree preferred.
About Cultural Care
We seek doers—creative, collaborative, and motivated individuals excited by education, communication, and travel. As the largest and most trusted au pair organization globally, we have successfully placed over 120,000 au pairs into welcoming American homes since 1989. Our strictly regulated program ensures every participant enjoys an unforgettable experience.
Affiliated with EF Education First, the world leader in international education, Cultural Care Au Pair strives to change lives for the better and cultivate global citizens. Our products empower individuals worldwide with confidence and freedom. We are proud to be an equal opportunity employer and are committed to providing a work environment free from discrimination and harassment.
Ready to Join Our Mission?
If you are inspired by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you. Apply online using the form below. Please note that only applications matching the job profile will be considered.