Join Our Team at Cultural Care Au Pair
At Cultural Care Au Pair, we believe that connection changes lives—and the right digital strategy brings those connections to life. We're seeking a hands-on, strategic Director of Digital Marketing to lead our global growth from Zurich, Switzerland and help more families and au pairs engage in life-changing experiences worldwide.
In this leadership role, you’ll shape how we attract, engage, and convert two core global audiences—U.S.-based host families and international au pairs—while managing a high-performing digital marketing team in Zurich. You'll collaborate with colleagues across the US, Europe, Latin America, and South Africa, combining strategic planning with hands-on leadership to connect data, creativity, and performance to drive measurable growth at scale. You will report to the Vice President of Marketing.
This is a rare opportunity to blend hands-on leadership with global influence — connecting data, creativity, and performance to drive measurable growth.
Key Responsibilities
- Shape and drive a global digital marketing vision that enhances awareness, engagement, and customer conversion across both host family and au pair audiences.
- Lead, design, and deliver integrated campaigns across paid and organic channels—including search, social, display, community marketing, affiliate programs, and emerging platforms—to accelerate growth and strengthen brand impact.
- Align paid media strategy, brand positioning, and audience segmentation with business goals and seasonal targets.
- Manage a high-performing digital marketing team, fostering innovation, accountability, and excellence.
- Proactively communicate digital performance and strategic priorities to senior leadership with clarity and strategic insights.
- Build a performance-driven culture through clear KPIs, test-and-learn approaches, and data-informed optimization across all campaigns.
- Collaborate with cross-functional teams across Sales & Recruitment, Marketing, Creative, and Technology to ensure digital efforts are fully aligned and integrated.
- Develop regionally tailored strategies that reflect cultural insights and behavior trends in Europe, Latin America, South Africa, and the U.S.
- Track industry trends and digital innovations to continuously refine our approach and ensure competitive advantage.
Qualifications
- 10+ years of progressive experience in digital marketing, with a strong track record of leading international customer acquisition and growth strategies.
- Proven leadership of multi-market campaigns, ideally across both consumer and service-oriented industries.
- Experienced team leader with a history of developing individuals and building high-impact teams.
- Expertise in managing paid media platforms (Google, Meta, LinkedIn) and analytics tools (Salesforce CRM Analytics, Google Analytics, etc.).
- Strategic thinker with strong analytical skills and the ability to translate data into compelling action plans.
- Excellent communicator with a global mindset; adept at building consensus and driving alignment across regions and time zones.
- Experience working with or marketing to international audiences and multicultural environments.
- Fluent English is required; additional languages (especially German, Spanish, or French) are a plus.
- Bachelor’s degree required; MBA or advanced degree preferred.
About Cultural Care
We look for doers—creative, collaborative, and motivated individuals excited by education, communication, and travel. We are proud to be the largest and most trusted au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated, and our dedicated staff work together to ensure each participant has an unforgettable experience.
At Cultural Care Au Pair, associated with EF Education First, the world leader in international education, our work creates lasting impacts and fosters global citizenship. We are committed to equal opportunity employment, providing a work environment free of discrimination and harassment.
Ready to Join Our Mission?
If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you. Apply online using the form below. Please note that only applications matching the job profile will be considered.