About JT International
JTI is a leading global tobacco and vaping company, operating in over 130 countries worldwide, and focused on innovation and sustainability. Over the past decade, we have become one of the fastest-growing international players in the industry, marketing world-renowned brands such as Winston, Camel, Mevius, LD, Logic, and Ploom.
Purpose of the Function
At JTI, our ambition is to create a new digital future through distinctive talents and technologies. This vision drives a shift towards more consumer-centric, data-driven, and digitally enabled commercial experiences. Within this context, Business Technology Services Marketing & Sales (BTS M&S), part of the Digital & IT organization, serves as a catalyst that transforms business strategy into digital value. We aim to connect our consumer, retailer, and employee journeys through modern digital platforms, omnichannel capabilities, and AI-enabled functionalities.
The Digital Strategy Director will spearhead the vision, design, and proof-of-concept delivery of JTI’s forward-looking Digital Ecosystem. This role ensures that our ambitions for consumer experience are translated into cohesive, end-to-end digital and technological execution. Reporting to the Vice President of Business Technology Services Marketing & Sales (BTS M&S), the director will collaborate closely with Global and Regional Marketing & Sales, Data and Analytics, as well as Digital teams in the market, excelling in the ability to lead and orchestrate diverse cross-functional stakeholders across various levels of seniority to foster alignment and deliver seamless consumer experiences at scale.
Responsibilities
DIGITAL ECOSYSTEM CONCEPT & STRATEGY
- Define and evolve the vision and roadmap for the Digital Ecosystem, ensuring a clear, journey-led approach that integrates consumer, customer, and employee domains through shared data, platforms, and capabilities.
- Position a multi-category Digital Ecosystem that supports AI-enabled D2C models and future commercial innovations, such as agentic commerce.
- Guide the transition from current capabilities to a scalable future operating model, balancing continuity, risk management, and transformation.
- Shape the strategic integration of UX, CRM, content, and AI capabilities, including automation and personalization, to deliver coherent, mobile-first, end-to-end journeys.
- Lead capability assessments and external benchmarking to inform investment priorities in alignment with leading practices in consumer-centric Digital Ecosystems.
DIGITAL ECOSYSTEM PROOF OF CONCEPT DELIVERY
- Oversee the global delivery of the Digital Ecosystem proof of concept (PoC), ensuring cross-functional coordination and alignment with defined success metrics.
- Translate strategic direction into tangible outcomes by collaborating closely with M&S, BTS M&S, D&IT, and Regional and Market teams during execution.
- Monitor progress, risks, and dependencies to ensure alignment with strategic objectives, delivering measurable business value.
- Capture learnings from the PoC and translate them into scalable design principles for broader rollout.
STAKEHOLDER & ECOSYSTEM LEADERSHIP
- Champion a consumer-journey-led and data-driven mindset, embedding accountability for experience quality and performance across functions.
- Act as the strategic integrator across M&S, BTS M&S, D&IT, Regions, and Markets to align priorities, resources, and delivery plans.
- Drive engagement with senior stakeholders, fostering shared ownership of outcomes across business and technology functions.
- Provide direction and oversight to external partners and vendors, ensuring quality, coherence, and value realization.
GOVERNANCE, OPERATING MODEL & COMPLIANCE
- Ensure all initiatives comply with D&IT policies, technology standards, and governance frameworks.
- Advise on service delivery models, capability ownership, and resource allocation to support scalability, resilience, and cost efficiency.
- Oversee budgets and vendor engagements, ensuring disciplined execution and alignment with strategic objectives.
Profile
The ideal candidate will possess:
- 7-10+ years of experience in digital, technology, or IT, including senior leadership positions with people and budget responsibility, preferably in multinational organizations.
- Proven experience leading large-scale, cross-functional digital or eCommerce initiatives across consumer, customer, and internal domains, ideally within FMCG or comparable consumer industries.
- Working knowledge of AI-enabled digital capabilities, with the ability to translate emerging technologies into business value.
- Strong understanding of CRM, MarTech, eCommerce, and data platforms as they enable end-to-end, journey-led consumer experiences.
- Experience in aligning global platforms with regional and market needs in global-to-local environments.
- Excellent English communication skills, with the ability to engage senior business and technology stakeholders.
Apply online using the form below. Only applications matching the job profile will be considered.