About JT International
JTI is a leading global tobacco and vaping company operating in over 130 countries worldwide, focused on innovation and sustainability. As one of the fastest growing international industry players over the past decade, we market world-renowned brands such as Winston, Camel, Mevius, LD, Logic, and Ploom.
Purpose of the Function
JTI’s ambition to create a new digital future through distinctive talents and technologies drives a shift toward more consumer-centric, data-driven, and digitally enabled commercial experiences. In this context, Business Technology Services Marketing & Sales (BTS M&S), part of the Digital & IT organization, acts as the catalyst that converts business strategy into digital value—connecting our consumers, retailers, and employee journeys through modern digital platforms, omnichannel capabilities, and AI-enabled functionalities.
The Digital Strategy Director will lead the vision, design, and proof-of-concept delivery of JTI’s future-oriented Digital Ecosystem, ensuring that consumer experience ambitions are translated into cohesive, end-to-end digital and technology executions. The role reports to the Vice President of Business Technology Services Marketing & Sales (BTS M&S) and involves close collaboration with Global and Regional Marketing & Sales, Data and Analytics, Global Delivery Center, and Digital teams in the market. The successful candidate will excel in leading and orchestrating diverse cross-functional stakeholders, engaging effectively at all seniority levels to drive alignment and deliver seamless consumer experiences at scale.
Responsibilities
- DIGITAL ECOSYSTEM CONCEPT & STRATEGY
- Define and evolve the vision and roadmap for the Digital Ecosystem, ensuring a clear journey-led approach that integrates consumer, customer, and employee domains through shared data, platforms, and capabilities.
- Position a multi-category Digital Ecosystem capable of supporting AI-enabled direct-to-consumer models and future commercial innovations.
- Guide the evolution from current capabilities to a scalable operating model while balancing continuity, risk management, and transformation.
- Shape the strategic integration of UX, CRM, content, and AI-enabled capabilities to deliver coherent, mobile-first, end-to-end journeys.
- Lead capability assessments and external benchmarking to inform investment priorities and align with leading practices in consumer-centric Digital Ecosystems.
- DIGITAL ECOSYSTEM PROOF OF CONCEPT DELIVERY
- Oversee global delivery of the Digital Ecosystem-proof of concept (PoC), ensuring cross-functional coordination and alignment with defined success metrics.
- Translate strategic direction into tangible outcomes by closely partnering with M&S, BTS M&S, D&IT, and Regional and Market teams during execution.
- Monitor progress, risks, and dependencies to ensure alignment with strategic objectives and deliver measurable business value.
- Capture learnings from the PoC and translate them into scalable design principles for broader rollout.
- STAKEHOLDER & ECOSYSTEM LEADERSHIP
- Champion a consumer-journey-led and data-driven mindset, embedding accountability for experience quality and performance across functions.
- Act as the strategic integrator across M&S, BTS M&S, D&IT, Regions, and Markets to align priorities, resources, and delivery plans.
- Drive senior stakeholder engagement, fostering shared ownership of outcomes across business and technology functions.
- Provide direction and oversight to external partners and vendors, ensuring quality, coherence, and value realization.
- GOVERNANCE, OPERATING MODEL & COMPLIANCE
- Ensure initiatives comply with D&IT policies, technology standards, and governance frameworks.
- Advise on service delivery models, capability ownership, and resource allocation to support scalability, resilience, and cost-efficiency.
- Oversee budgets and vendor engagements, ensuring disciplined execution and alignment with strategic objectives.
Profile
The ideal candidate will possess 7-10+ years of experience in digital, technology, or IT roles, including senior leadership positions with people and budget responsibilities, preferably in multinational organizations. Required qualifications include:
- Proven experience leading large-scale, cross-functional digital or eCommerce initiatives across consumer, customer, and internal domains, ideally within FMCG or comparable consumer industries.
- Working knowledge of AI-enabled digital capabilities, including personalization, automation, and decision support, with the ability to translate emerging technologies into business value.
- Strong understanding of CRM, MarTech, eCommerce, and data platforms, and their roles in enabling end-to-end, journey-led consumer experiences.
- Experience operating in global-to-local environments, aligning global platforms with regional and market needs.
- Excellent English communication skills, enabling effective engagement with senior business and technology stakeholders.
Apply online using the form below. Only applications matching the job profile will be considered.