About JT International
JT International (JTI) is a leading global tobacco and vaping company operating in over 130 countries worldwide, dedicated to innovation and sustainability. As one of the fastest-growing players in the industry over the past decade, we proudly market world-renowned brands such as Winston, Camel, Mevius, LD, Logic, and Ploom.
Purpose of the Function
JTI is on a mission to create a new digital future through distinctive talents and technologies, facilitating a shift toward more consumer-centric, data-driven, and digitally enabled commercial experiences. Within this context, Business Technology Services Marketing & Sales (BTS M&S), part of the Digital & IT organization, serves as the catalyst for transforming business strategy into digital value. We connect our consumer, retailer, and employee journeys through modern digital platforms, omnichannel capabilities, and AI-enabled solutions.
The Digital Strategy Director is responsible for leading the vision, design, and proof-of-concept delivery of JTI’s future-oriented Digital Ecosystem. This role ensures that our consumer experience ambitions translate into cohesive, end-to-end digital and technology execution. Reporting to the Vice President of Business Technology Services Marketing & Sales (BTS M&S), the director collaborates closely with Global and Regional Marketing & Sales, Data and Analytics, Global Delivery Center, and local digital teams, excelling in the ability to lead and balance diverse cross-functional stakeholders at all levels of seniority to drive alignment and deliver seamless consumer experiences at scale.
Responsibilities
DIGITAL ECOSYSTEM CONCEPT & STRATEGY
- Define and evolve the vision and roadmap for the Digital Ecosystem, ensuring an integrated journey for consumers, customers, and employees through shared data, platforms, and capabilities.
- Position a multi-category Digital Ecosystem that supports AI-enabled D2C models and future commercial innovations (e.g., agentic commerce).
- Guide the evolution from current capabilities to a scalable future operating model, balancing continuity with risk management and transformation.
- Shape the strategic integration of UX, CRM, content, and AI capabilities (e.g., automation, personalization, decision support) to deliver coherent, mobile-first, end-to-end journeys.
- Lead capability assessments and external benchmarking to inform investment priorities, aligning with leading practices in consumer-centric Digital Ecosystems.
DIGITAL ECOSYSTEM PROOF OF CONCEPT DELIVERY
- Oversee global delivery of the Digital Ecosystem proof of concept (PoC), ensuring cross-functional coordination and alignment with defined success metrics.
- Translate strategic direction into tangible outcomes by partnering closely with M&S, BTS M&S, D&IT, and Regional and Market teams during execution.
- Monitor progress, risks, and dependencies to ensure delivery aligns with strategic objectives and delivers measurable business value.
- Capture learnings from the PoC and translate them into scalable design principles for broader rollout.
STAKEHOLDER & ECOSYSTEM LEADERSHIP
- Champion a consumer-journey-led and data-driven mindset, embedding accountability for experience quality and performance across functions.
- Act as the strategic integrator across M&S, BTS M&S, D&IT, Regions, and Markets to align priorities, resources, and delivery plans.
- Drive senior stakeholder engagement, fostering shared ownership of outcomes across business and technology functions.
- Provide direction and oversight to external partners and vendors, ensuring quality, coherence, and value realization.
GOVERNANCE, OPERATING MODEL & COMPLIANCE
- Ensure initiatives comply with D&IT policies, technology standards, and governance frameworks.
- Advise on service delivery models, capability ownership, and resource allocation to support scalability, resilience, and cost efficiency.
- Oversee budgets and vendor engagements, ensuring disciplined execution and alignment with strategic objectives.
Profile
- 7-10+ years of experience in digital, technology, or IT, including senior leadership roles with people and budget responsibility, preferably within multinational organizations.
- Proven experience in leading large-scale, cross-functional digital or eCommerce initiatives across consumer, customer, and internal domains, ideally within FMCG or related industries.
- Working knowledge of AI-enabled digital capabilities (e.g., personalization, automation, decision support), with the ability to translate emerging technologies into business value.
- Strong understanding of CRM, MarTech, eCommerce, and data platforms, and how they enable comprehensive, journey-led consumer experiences.
- Experience operating in global-to-local environments, aligning global platforms with regional and market needs.
- Excellent communication skills in English, with the ability to engage senior business and technology stakeholders.
Apply online using the form below. Only applications matching the job profile will be considered.