About Sygnum
Sygnum is a global digital asset banking group rooted in Swiss and Singapore heritage. We empower professional and institutional investors, banks, corporates, and distributed ledger technology (DLT) companies to invest in digital assets with complete trust. Our team supports this mission through institutional-grade security, expert personal service, and a comprehensive portfolio of regulated digital asset banking, asset management, tokenization, and B2B services.
Sygnum holds a banking licence in Switzerland and has Capital Markets Services and Major Payment Institution Licences in Singapore. The group is also regulated in established global financial hubs including Abu Dhabi, Liechtenstein, and Luxembourg.
We believe that the future has heritage. Our crypto-native team, comprising banking, investment, and digital asset technology professionals, is creating a trusted gateway between traditional and digital asset economies, which we refer to as Future Finance. To learn more about how Sygnum’s mission and values are shaping this digital asset ecosystem, please visit sygnum.com and follow us on LinkedIn and X.
Our Values
A cornerstone of our success is the Sygnum values that define and unite our team. We proudly call them our SYGN values:
- S stands for the importance we place on seeking and seizing opportunities, along with taking personal ownership in delivering results for our clients;
- Y represents our commitment to integrity and humility in all endeavors. Sygnumers exemplify confidence without arrogance;
- G reminds us to always grow and win together. We succeed by supporting each other and encouraging our teammates to reach new heights;
- N stands for our nose for value, as we consistently focus on what matters most to our clients, partners, and team.
Sygnum boasts one of the most diverse teams in the industry. We believe in an open work culture and energized teams, and we are proud to build solutions that are at the forefront of the industry. In line with our SYGN value of “grow and win together,” we fully embrace an equal opportunity mindset in how we onboard, develop, and promote our team members.
About the Role
We are seeking a Digital Platforms Manager who will take full, end-to-end business ownership of Sygnum’s core digital platforms—our website and marketing CRM—and lead our efforts in leveraging AI to scale, optimize, and continually improve these platforms. Based in our Marketing and Communications team in Zurich, you will manage the systems that enhance client journeys and acquisition processes, collaborating closely with technology, operations, legal, and executive leadership to deliver high-quality, data-driven digital experiences.
AI-First Approach
We prefer AI-native candidates. You should have hands-on experience using various AI tools in daily work. Candidates demonstrating practical, results-driven use of AI will be prioritized.
In This Role You Will Be Expected To:
- Utilize AI platforms for research, drafting, analysis, reporting, and everyday productivity.
- Enhance our CMS and CRM platforms with AI, focusing on content generation, SEO, generative-engine optimization (GEO), metadata, image tagging, translation, and brand-consistency checks.
- Design and implement AI workflows that automate repetitive tasks across content production, publishing, audience segmentation, and reporting.
- Analyze performance data with AI, extracting actionable insights and producing clear, decision-ready reports.
- Continuously evaluate emerging AI tools and integrate the best into our digital operations to scale reach, quality, and efficiency.
Key Responsibilities
Digital Platforms – Website
You will have complete business ownership of the Sygnum website:
- Manage daily content updates, page builds, and publishing across our CMS, ensuring accuracy, quality, and brand consistency.
- Design, build, and optimize client journeys, leveraging the CRM to manage lead nurturing and generate onboarding demand.
- Utilize AI technologies to enhance and scale next-generation web architecture.
- Oversee feature development and the website roadmap—scoping requirements and coordinating with technology teams and external partners.
- Drive ongoing performance improvements across site speed, UX, conversion, SEO/GEO, and accessibility.
- Manage analytics, dashboards, and regular reporting on traffic, engagement, and conversion, transforming data into clear recommendations.
- Maintain knowledge of website security protocols, cyber risk, and Content Distribution Networks (CDNs).
- Collaborate with the website product manager, UX team, and other stakeholders to ensure seamless client experiences and project delivery.
Digital Platforms – Marketing CRM & Email
You will oversee our marketing CRM and email program from concept to delivery:
- Draft, format, and manage email campaigns and automated user journeys.
- Maintain a holistic view of the client journey—from email to website landing pages and into the sales funnel—ensuring seamless integration of CRM and website.
- Build, segment, and maintain audiences while upholding data security, privacy, and compliance standards.
- Leverage AI tools to optimize performance through personalization, send-time optimization, subject-line testing, and content testing.
- Analyze and report on deliverability, engagement, and conversion metrics across the funnel.
- Collaborate with the CRM product manager, data and analytics team, and other stakeholders to enhance the CRM’s feature set and performance.
Integrated Marketing & Communications
The ability to support broader integrated communications is highly valued, including:
- Physical events, webinars, and livestreams.
- Social media (paid and organic) and digital advertising.
- General marketing activities, supporting diverse projects across the team.
Our Ideal Candidate
- Hands-on experience with a wide range of AI tools is essential; AI-native candidates are strongly preferred.
- A minimum of 5–7 years’ experience in managing a multi-site corporate website, including Content Management Systems (CMS) and CRM/email marketing platforms.
- Highly structured, organized, and methodical; able to plan, prioritize, and work in a disciplined manner.
- Strong analytical skills, capable of reporting and making data-driven decisions.
- Excellent project management skills: capable of organizing, structuring, planning, and delivering complex projects on time and at high standards.
- High-level stakeholder management skills, comfortable interacting with technology, operations, legal, and executive leadership.
- Experience in a regulated financial environment (banks, financial institutions, or fintechs) is highly valued.
- An open, energetic, and team-oriented high performer, eager to contribute in a high-growth environment.
- Fluent in English; proficiency in German is a plus.
Our Offer
Joining Sygnum means being part of a dynamic, global team that is building a trusted gateway between traditional and digital asset economies. At Sygnum, you will thrive in a fast-paced, exciting work environment that fosters meritocracy, collaboration, and open communication. We celebrate significant milestones and annual crypto-industry anniversaries, such as Bitcoin Pizza Day, and regularly acknowledge our collective achievements through company events as we shape Future Finance.
Sygnum offers a comprehensive benefits package for all team members, including:
- An attractive mix of market salaries and an entrepreneurial incentive scheme.
- Flexible working and remote work policies.
- Professional development through in-house mentoring and buddy programs, along with targeted training opportunities.
- A fully paid one-month sabbatical after five years of continuous employment.
- The option to purchase additional vacation days through our FLEXY Days program.
If you are passionate about the potential of blockchain to shape Future Finance and believe your profile aligns well with this position, please apply online using the form below.
Only applications matching the job profile will be considered.