Join Our Team as a Digital Marketing Manager
We’re seeking a data-driven, analytical, and globally-minded Digital Marketing Manager to join our team in Zurich. Reporting to the Director of Digital Marketing, you will take ownership of key digital marketing channels, drive performance across international markets, and serve as a strategic partner to stakeholders across the business. Together, we aim to become the largest and most trusted au pair program in the world.
Your Responsibilities
- Channel Ownership & Optimisation
- Act as a channel champion, taking ownership of assigned digital marketing channels including account setup, campaign and ad builds, tracking, reporting, and analytics.
- Proactively optimise channels daily and weekly to maximise performance and efficiency while identifying new conversion opportunities and introducing innovations through testing.
- Monitor tracking, data integrity, and performance health to ensure channels are operating as expected.
- Stakeholder & Market Support
- Partner with au pair marketing and creative teams during the ideation stage of new global campaigns to develop a brief and strategy.
- Act as a strategic internal partner to Country Product Managers (CPMs) across various markets, delivering timely insights, analysis, and recommendations.
- Quickly adapt to market-specific requirements and changing business priorities.
- Reporting & Insights
- Deliver consistent, high-quality reporting with clear analysis, insights, and actionable recommendations.
- Design and maintain reporting templates, including in Looker Studio and Salesforce, for clear performance tracking across channels and markets.
- Evolve a weekly performance report for each market, ensuring a clear understanding of year-on-year and month-to-date performance.
- Proactively surface trends, risks, and opportunities, translating data into meaningful business insights.
- Communication & Presentation
- Confidently present performance data and insights to stakeholders.
- Tailor presentations to align with business needs and decision-making requirements.
- Communicate complex data clearly to both technical and non-technical audiences.
- Scaled Experimentation & Testing
- Introduce and manage a structured experimentation program by market, enhancing learnings and improving conversion across all markets.
- Maintain an A/B test library, documenting hypotheses, results, and actionable learnings.
- Share regular testing insights with leadership, creative teams, and global recruitment.
- Ways of Working
- Prioritise tasks based on business needs, managing time autonomously while consistently delivering expectations.
- Demonstrate a strong sense of urgency, ownership, and accountability with a solution-focused mindset.
- Collaborate openly across teams with a strong team-player attitude.
Qualifications
- 3+ years of hands-on digital marketing experience (in-house or agency).
- Expertise in at least one core channel (Google Ads, Meta Ads, TikTok, etc.) and familiarity with others.
- Fluency in English (written and spoken), with other languages being beneficial.
- Analytical mindset with strong experience in A/B testing and funnel optimisation.
- Proficiency in Excel and Google Analytics (GA4 experience a plus).
- A passion for performance marketing and a curiosity for what’s next.
- A team player who values collaboration and open communication across a global organisation.
- Eligibility for a Swiss work permit.
Nice to Have
- Experience with Salesforce Marketing Cloud or similar marketing automation tools.
- Experience translating numbers into stories through impactful dashboards and insights.
Our Benefits & Perks
- Join a dynamic and highly motivated team in an exciting, multicultural working environment.
- Opportunities for international travel.
- Enjoy discounts on EF programs, including personal travel, language schools, and childcare, along with local venue discounts.
- On-site subsidised daycare services.
- Complimentary access to an in-house gym.
- Free use of the EF Hello language learning app.
- Support for your personal and professional development with annual tuition reimbursement.
- Professional growth opportunities through monthly trainings, workshops, and sessions with global leaders.
About Cultural Care
At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming and open place. By bringing together international visitors and American host families, we provide meaningful childcare support, an unforgettable experience for au pairs, and a culturally enriching exchange for both parties.
Since 1989, we have successfully placed over 120,000 au pairs into welcoming American homes under the strict regulation of the Department of State. Our dedicated staff works tirelessly to ensure each participant has an experience of a lifetime.
Cultural Care is associated with EF Education First, the world leader in international education. We believe the world is a better place when people seek to understand one another. Since 1965, we have helped millions explore new cultures, learn new things, and discover themselves through immersive education programs focused on language, travel, and cultural exchange.
Apply online using the form below. Only applications matching the job profile will be considered.