At JTI, we are committed to building a new and robust science capability aimed at enhancing consumer choices. As we accelerate our Reduced Risk Products (RRP) ambition, we recognize that integrating scientific understanding is crucial in designing superior consumer experiences. This innovative approach presents a unique opportunity to influence a future where science informs innovation and supports a transition towards less harmful choices, all aligned with our Core Principles.
Our commitment to this ambition requires us to transcend traditional scientific methodologies. We are merging various scientific perspectives to gain a comprehensive understanding of how adult consumers perceive, experience, evaluate, and adopt products. This knowledge will allow us to create meaningful, engaging, and relevant propositions with real-world applications.
This newly established capability is designed to enhance scientific depth and rigor in how new product and experience concepts are shaped, tested, and implemented across JTI. By integrating multiple scientific disciplines—including neuroscience, behavioral science, sensory perception, and experience design—we aim to build a cohesive, science-led framework that provides a strong understanding of product experience and consumer behavior.
We go beyond superficial consumer feedback, diving into the underlying mechanisms that influence attention, perception, emotion, memory, choice, and behavior. This understanding will empower JTI to make informed decisions about which products and experiences will deliver meaningful value to adult consumers and ultimately aid in harm reduction.
Over time, this capability aims to help JTI develop more fulfilling product experiences and promote lasting behavior change towards less harmful choices. By systematically understanding the mechanisms behind fulfillment, experience, and behavior, we can inform product design, validation, communication, and commercial execution across the value chain.
This is a rare opportunity to build something from the ground up. In this dynamic role, you will help define scientific methods, standards, and partnerships, while collaborating with various functions to shape how science informs our product development, consumer experiences, and commercial decisions. If you are passionate about innovation, anchored in science, and eager to influence the future of our industry towards a portfolio of less harmful nicotine products, this is your chance to make a significant impact.
As the global Consumer Neuroscience Director, you will lead the integration of neuroscience into JTI's understanding of consumer decision-making. Your mission in this newly created role is to translate cutting-edge neuroscience into practical business insights, informing the design, evaluation, and market introduction of our Reduced Risk Product portfolio.
You will define and oversee neuroscience as a strategic capability across the global organization, delving into how adult consumers perceive, feel, process, and respond to reduced risk products. By combining neuroscience with behavioral science and broader consumer insights, you will foster a deeper, more accurate understanding of consumer behavior that enhances both innovation and execution.
Working across R&D, Innovation, Strategic Insights, Marketing, and Commercial teams, you will serve as a subject matter expert and a leader in translating neuroscience into actionable insights that guide decision-making from early product design to market optimization. You will also ensure that neuroscience practices adhere to the highest standards of quality, ethics, and credibility, especially in a climate where regulatory expectations and consumer trust are critical.
You are a scientifically grounded leader who can simplify complexity into clarity and actionable insights. Comfortably positioned at the intersection of science, business, and regulation, you bring intellectual rigor and practical applications to your work. As an expert in neuroscience, you are accustomed to collaborating with senior stakeholders and translating complex scientific evidence into everyday business language. You are motivated by the chance to define and build new scientific capabilities at scale within a global business, and you are ready to shape and implement a forward-looking strategic vision.
Apply online using the form below. Only applications matching the job profile will be considered.
Location : Geneva
Country : Switzerland