Consumer Insights Senior Manager
Location: Zurich, Emerging Markets
Shape the future of consumer understanding across emerging markets, where your insights will directly influence how millions access life-changing obesity treatments!
Your New Role
As the Consumer Insights Senior Manager, you will architect and lead our regional insights strategy across emerging markets, transforming complex consumer data into clear strategies that drive commercial success in obesity and related therapy areas. This is a unique opportunity to build frameworks from the ground up while pioneering AI-powered solutions that will shape how we understand and serve patients across diverse markets.
Your Responsibilities
- Develop and implement a comprehensive Regional Consumer Insights strategy that translates affiliate needs into actionable short-, mid-, and long-term plans aligned with business objectives.
- Lead qualitative and quantitative research initiatives to decode consumer demographics, behaviors, and preferences across key emerging markets in the obesity space.
- Design and launch the "Consumer Insights Obsession" affiliate framework—an end-to-end system that standardizes insight generation, research governance, and decision translation across the region.
- Build and scale AI-powered tools to automate insights generation, including social media sentiment analysis and voice-of-consumer solutions that reduce manual reporting and accelerate decision-making.
- Partner with cross-functional teams across marketing, business development, and customer engagement to ensure consumer insights drive campaigns, product strategies, and commercial decisions.
- Act as the Regional Consumer Insights Champion, representing emerging markets in global governance forums while ensuring enterprise insights reach local affiliates.
- Manage vendor relationships with approved market research agencies, panels, and data providers to ensure quality and consistency across the region.
Your New Department
This role will be part of Emerging Markets, based in one of our regional office hubs: Warsaw, Istanbul, Copenhagen, or Zurich. Corporate Affairs in Novo Nordisk Emerging Markets plays a pivotal role in bringing insights and analytics, making informed decisions, and shaping the company’s reputation by enabling sustainability projects and driving a strategic communication agenda. Your contribution will be essential in a dynamic environment where consumer insights directly influence how we deliver obesity treatments to diverse populations. Your work will bridge regional strategy and local execution, ensuring that every market decision is grounded in deep consumer understanding and positioned for maximum impact.
Your Skills & Qualifications
We are looking for a strategic thinker who combines analytical rigor with the ability to translate insights into action across diverse stakeholders and markets. You will bring:
- 8+ years of progressive experience in FMCG or Consumer Health; expertise in consumer insights, market research, or commercial marketing roles, with demonstrated success in leading data-driven strategic initiatives.
- Proven track record of developing and implementing insights strategies that directly influence commercial decisions and marketing campaigns.
- Strong expertise in both qualitative and quantitative research methodologies, capable of designing studies that address complex business questions across diverse consumer segments.
- Experience managing cross-functional stakeholder relationships and translating research findings into compelling narratives that drive alignment and action at senior levels.
- Bachelor’s degree in Marketing, Business Administration, or a related field (master’s degree preferred).
- Exceptional analytical capabilities combined with strategic thinking; you recognize patterns in data and understand their business implications.
- Demonstrated ability to construct frameworks, processes, or systems that enhance organizational operations.
- Familiarity with AI-powered analytics tools and a curiosity to pilot innovative solutions in insights generation.
- Strong commercial acumen with a solid understanding of P&L implications and ROI measurement.
Working at Novo Nordisk
Every day we seek solutions that combat serious chronic diseases. To achieve this, we approach our work with determination, constant curiosity, and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health—a place where diverse thinking, shared purpose, and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job; you're becoming part of a story that spans generations.
What We Offer
There is much more to our culture than its uniqueness and the extraordinary results we produce. Being part of a global healthcare company means endless opportunities for learning and development, while our benefits are tailored to align with your career and life stage. As we expand our obesity portfolio across emerging markets, you'll have the chance to shape new ways of working and leave a lasting impact on how we understand and serve consumers globally.
Apply online using the form below. Only applications matching the job profile will be considered.