Mission
The role is instrumental in driving consumer centricity and fostering a comprehensive understanding of consumers across JTI. The Combustible Consumer Intelligence Manager will play a pivotal role in synthesizing insights to build a clear, data-driven understanding of adult consumers, including their needs, motivations, shopping habits, and consumption drivers for combustible and multi-category nicotine users. This role involves contributing to a holistic view of consumer behavior and market trends, enabling the organization to make informed decisions and stay ahead in a competitive landscape.
The focus will be on developing compelling commercial analyses that connect insights from both qualitative and quantitative consumer research, nicotine market trends, and emerging category imperatives, while providing actionable recommendations to stakeholders. The ideal candidate is expected to be deeply involved in key consumer research projects, overseeing not just execution but also the actionable outcomes derived from these studies. The Combustible Consumer Intelligence Manager must possess a thorough understanding of consumer patterns and behaviors within the multi-category environment.
This role will also involve managing global agency collaborations to ensure seamless project execution, and exploring innovative methodologies to accelerate consumer-led insights.
Tasks
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Connecting the Dots:
Translate complex research findings into engaging narratives and compelling stories, integrating insights from various data sources to create a comprehensive view of consumer behavior and market dynamics.
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Consumer Insights Intelligence:
Enhance our understanding of consumer behavior across categories and improve our capability to anticipate future behavioral changes, with a strong foundation in consumer segmentation linked to business opportunities.
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Project Management:
Exhibit excellent project management, analytical, communication, and presentation skills to connect insights across categories, demonstrating a critical mindset and resilience under pressure.
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External Partnerships:
Effectively manage third-party suppliers (e.g., research agencies), supervising the implementation of appropriate research methodologies and ensuring seamless project execution to deliver high-quality, reliable, and actionable insights.
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Internal Partnerships:
Collaborate successfully with M&S HQ functions, JTI HQ functions, and regions/markets. Act as a key contact for stakeholders to facilitate communication and ensure alignment on project needs, utilizing persuasive skills to ensure smooth execution of initiatives.
Requirements
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Storytelling:
A robust commercial understanding and the ability to translate business questions into actionable recommendations and implications.
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Technology:
Proficiency in MS Office tools and a proactive approach to implementing new solutions and methodologies.
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Bachelor's degree; a master’s degree or equivalent is preferred.
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10+ years of professional experience in FMCG marketing and/or consulting.
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Knowledge of the tobacco business and marketing research experience is a plus.
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Fluent in English with strong written and verbal communication skills (proficiency in a second language is a plus).
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Strong critical thinking and analytical skills are essential.
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Demonstrated interpersonal and intercultural skills, with the ability to cooperate effectively across functions.
About the Company
JTI is a leading global tobacco and vaping company operating in over 130 countries worldwide, with a keen focus on innovation and sustainability. One of the fastest-growing players in the industry over the past decade, we market world-renowned brands such as Winston, Camel, Mevius, LD, Logic, and Ploom.
Apply online using the form below. Only applications matching the job profile will be considered.