Business Development Manager / Business Development Manageress

Business Development Manager - Switzerland

Sazerac is enhancing its presence in Switzerland and is seeking a commercially driven Business Development Manager to spearhead the next stage of growth in the Swiss market.

This is an extraordinary opportunity for an ambitious commercial talent to take ownership in the field, collaborate closely with customers and trade partners, and directly contribute to the growth of Sazerac brands in one of Europe’s most premium and sophisticated drinks markets.

About the Role

The role encompasses customer development, multi-channel route-to-market execution, and entrepreneurial business building. The successful candidate will engage with the on-premise, HORECA, wholesale, C&C, and CVS/convenience channels, unlocking new opportunities, strengthening relationships with key trade partners, and helping to create a scalable growth model for Sazerac in Switzerland.

This position will involve working across a diverse spirits portfolio, including American whiskey, liqueurs, RTD/convenience-relevant formats, and selected prestige allocations. Prestige ranges will enhance engagement with influential hospitality customers, whiskey-focused venues, and premium on-premise accounts, while the wider role will focus on full-portfolio growth, distribution enhancement, outlet-level execution, CVS/convenience development, and scalable route-to-market expansion.

Candidate Profile

We are looking for a commercially driven individual with a strong understanding of the drinks and hospitality culture, solid knowledge of the Swiss market, and a definitive drive for results. The successful candidate is expected to take ownership in the field, develop customers, coordinate with importers and trade partners, activate priority outlets, and convert market opportunities into measurable and sustainable growth.

Key Responsibilities

• Activate Sazerac brands across Switzerland by building distribution, improving visibility, and executing strong performance across cocktail bars, premium hotels, restaurants, nightlife venues, selected HORECA accounts, wholesalers, C&C operators, and CVS/convenience channels.
• Ensure that brand plans are effectively translated into practical actions across priority venues and high-traffic retail environments, with a focus on the right assortment, visibility, pricing, activation, and reorder discipline.
• Develop and convert a pipeline of priority customers in German-speaking Switzerland, with selective expansion into French and Italian-speaking regions where relevant.
• Establish and cultivate relationships with Sazerac’s Swiss importer as a key route-to-market partner, aligning on priority accounts, customer plans, stock availability, pricing, field follow-up, sales team engagement, and activation.
• Enhance regional wholesalers, C&C operators, and CVS/convenience partners as commercial growth platforms, ensuring direct customer demand is linked to the appropriate supply route for repeat purchases.
• Support the development and execution of the Switzerland commercial plan by ensuring the right brand, SKU, pricing, activation, and route-to-market strategies are tailored by region, channel, and customer type.
• Coordinate the local route-to-market ecosystem to guarantee that Sazerac priorities are consistently executed across direct customers, importers, wholesalers, C&C partners, CVS/convenience accounts, logistics, distributor field sales, and customer activation.
• Act as the commercial connector between strategy and execution, ensuring market opportunities are followed through from customer discussions to listings, activations, availability, reorders, and performance tracking.

Apply online using the form below. Only applications matching the job profile will be considered.