About JT International
JTI is a leading global tobacco and vaping company operating in over 130 countries worldwide, with a strong focus on innovation and sustainability. As one of the fastest-growing players in the international industry over the past decade, we market world-renowned brands such as Winston, Camel, Mevius, LD, Logic, and Ploom.
Job Objectives
As the Business Decision Intelligence & Analytics Manager, you will own the Consumer Tracker as a global consumer insight program. Your role will involve ensuring high-quality consumer measurement and translating insights into clear strategic business implications. This position is critical in defining the consumer KPIs that are measured, how they are measured, and how insights are generated and applied throughout the organization.
Acting as the global program owner, you will lead agency partnerships, set the insight agenda, and ensure alignment with commercial and consumer KPI frameworks. You will collaborate closely with cross-functional teams to connect consumer understanding with performance and execution perspectives while proactively identifying emerging trends, opportunities, and future research priorities.
Responsibilities
- Own the Consumer Tracker as a global insight program, including scope, roadmap, learning priorities, and long-term evolution aligned with business needs.
- Define and steer the consumer KPI framework and measurement approach, ensuring clarity, consistency, and alignment across markets, waves, and related consumer studies.
- Lead insight synthesis and interpretation across markets, translating consumer data into clear, decision-oriented strategic implications and actionable recommendations.
- Proactively identify emerging consumer trends, business questions, opportunities, and risks beyond the existing tracker scope, shaping future insight priorities.
- Lead and manage global research agencies and strategic partners, ensuring quality, consistency, and governance of research outputs.
- Ensure strong integration of Consumer Tracker insights with other consumer and commercial KPI streams, acting as a trusted insight partner to senior stakeholders across functions and regions.
Qualifications
- Strong stakeholder engagement and storytelling skills, with the ability to influence senior decision makers.
Professional Experience
- 10+ years of experience in consumer insights, market research, analytics, or related roles at market, regional, or HQ level.
- Proven experience owning or leading large-scale, multi-market consumer research or tracking programs.
- Strong expertise in consumer research methodologies, KPI frameworks, and longitudinal measurement.
- Experience working in complex, global, multi-market environments and managing global research agencies.
Education and Training
- University degree; advanced qualifications in consumer insights, analytics, or related fields are an advantage.
Language and Computer Skills
- Fluent in English with strong written and verbal skills (a second language is a plus).
Behavioral Competencies
- High level of autonomy, sound judgment, and a strategic, problem-solving mindset.
- Demonstrated ability to translate complex consumer data into clear business insights and strategic recommendations.
How to Apply
Apply online using the form below. Only applications matching the job profile will be considered.